South Korea's LG Group was established in Seoul, South Korea in 1947 and is located at No. 20, Yeouido-dong, Yeongdeungpo-gu, Seoul. It is an international enterprise group that leads the world's industrial development. LG Group currently has more than 300 overseas offices in 171 countries and regions. Its subsidiaries include: LG Electronics, LG display, GS Caltex, LG Chem, LG Life and Health, etc., and its business fields cover chemical energy, electronic appliances, communications and services. Basic introduction Company name: LG Foreign name: LG Headquarters location: LG Gemini Building, No. 20, Yeouido-dong, Yeongdeungpo-gu, Seoul, South Korea Date of establishment: January 5, 1947 Business scope: Electronics, chemicals, energy, communication services, financial company type : Co., Ltd. Company slogan: Create value for customers, people-oriented management Annual turnover: US$54.315 billion (2018) (LG Electronics) Number of employees: 75,000 (2017) (LG Electronics) World 500 Strong: No. 178 (2018) (LG Electronics)? Status: South Korea’s second largest group after Samsung Official website: lg/main/main.dev Corporate culture, name meaning, ideal society, identification mark, LG Way , LG’s blueprint, overseas scale, development history, industry fields, electronics, chemistry, clothing, communications and services, corporate honors, corporate culture The meaning of the name LG is the translation of Lucky Goldstars, and it also covers Various different brand images in the corporate world. An ideal society is a society that makes customers' lives more comfortable, safe and prosperous. It is a beautiful society that defeats diseases and eliminates environmental pollution. It is a rich society that replaces resource poverty with technology. It is a high-tech automated society where the quality of life has moved to a higher stage. It is a multimedia information world where everyone in the world can enjoy the benefits of information together. Identification mark Overall design The five concepts of world, future, youth, talent, and technology are visualized. Basically, L and G are placed inside the outer circle, indicating that human beings are the center of our LG management. It symbolizes the determination of LG people to establish close relationships with customers around the world and work hard to satisfy customers. One eye indicates pointing to a target, concentration, and a smile. The blank space on the right is an asymmetrical shape, symbolizing adaptability to change and creation. The color LG Red (Pantone 207C) represents LG people’s will to challenge, concern for the world beyond race, warmth and kindness, and LG Gray (Pantone 430C) symbolizes technology and trust. LG Way LG Way is LG's traditional corporate culture. It means relying on LG's actions to practice LG's business philosophy of "creating value for customers" and "respecting people's management" to ultimately achieve the goal of "first-class LG". Righteous management is not only the fundamental value pursued by LG, but also LG's unique way of action that implements LG's business philosophy. Jeong-do management is not simply ethical management, but true righteous management means cultivating the strength to win in competition and creating substantial results based on ethical management. "LG Way" is the basis for LG employees' thinking and actions. Its purpose is to use "creating value for customers" and "people-oriented management" as its business philosophy, strive to practice righteous management, and ultimately achieve "first-class LG". LG's blueprint 1. LG that customers trust. 2. LG is the most attractive to investors. 3. LG is a destination for talents. 4. LG is something that competing companies both respect and want to learn from. Overseas scale LG Group has established 31 research centers in 6 countries around the world, and its investment in scientific research and development has accounted for 5% of the group's total revenue.

LG Group is further strengthening its technological capabilities through overseas research institutions. LG Group's scientific research institutions in Chicago, San Francisco, and San Diego in the United States, Sendai in Japan, Dussef in Germany, and Dublin in Ireland are utilizing high-tech technologies. With cutting-edge scientific research equipment, we vigorously carry out various scientific research activities and strive to realize the early arrival of a high-tech society. Development History In 1945, South Korea, which had just been liberated from Japanese colonial rule and capitalism began to sprout, ushered in a new era in the chemical and electronic industries, laying the foundation for the chemical and electrical and electronic industries, two pillar industries of the LG Group. Yeonan Guinhui, the founder of LG Group, founded Lexi Chemical Industrial Co., Ltd. (now LG Chem) in 1947. From then on, he began to write the history of LG Group in this land of poverty and poverty. LG Group started its business activities by producing cosmetics "Lexi Cream". In order to develop cosmetic bottle caps that are not easily broken, LG Group entered the plastic industry for the first time in South Korea. In 1952, when the Korean War broke out, LG Group made this decision because it was unable to expand its business without an indomitable will and a strong entrepreneurial spirit. LG Group has successively produced combs, soap boxes, toothbrushes, tableware and other plastic products, contributing to improving national living standards. LG Group successfully developed Korea's first toothpaste with its own technology in 1954, defeating the American "Colgate Toothpaste", quickly occupying the Korean domestic market, and contributing to improving the health of the people. LG Group established Lexi Oils and Fats in 1959 and began the production of soap and glycerin. At the same time, in the process of expanding the plastics industry, LG Group established Jinsung Corporation (LG Electronics) in 1958 and produced Korea's first vacuum tube radio A-501 in 1959, pioneering the Korean electronics industry. In the new era, Korea's first integrated electronics factory was established. Through this, the LG Group has laid the foundation for the chemical and electrical electronics industries, two pillars of its corporate activities, in the 1950s, and has played a leading role in the development of Korean industries. In 1962, LG Group established Korea Cable Industry (now LG Cable) and expanded the field of electrical and electronic industries. In 1967, LG Group established South Korea's first private refinery, Hunan Refinery (now GS Caltex), entering the basic raw material industry and laying the foundation for its entry into the heavy chemical industry. In addition, Lexi Chemical (now LG Chem) produced Korea's first synthetic detergent "HAITAI" in 1964, and also produced kitchen detergent and liquid shampoo "Shampoo Cream" in 1967. Geumsung Corporation (now LG Electronics) was the first to produce electric fans, freezers, black and white TV sets, air conditioners, washing machines and elevators in Korea in 1960, 1965, 1966 and 1969 respectively, with sales exceeding 10 billion won. Guan, the company has achieved a 239-fold leap in development only 10 years after its establishment. At this point, LG Group has become a leading Korean company in the chemical, energy, electrical, and electronic industries, ushering in the 1970s full of hope. In the 1970s, South Korea promoted rapid economic development through export-oriented policies and entered the ranks of emerging industrial countries. However, the two world oil crises in the 1970s, coupled with the domestic political turmoil in South Korea, made the business environment increasingly deteriorating. On December 31, 1969, Chairman Koo In-ho, the founder of LG Group, passed away, and Koo Ja-kyung became the second-generation chairman, ushering in the 1970s. After taking office, Chairman Koo Ja-kyung stated that "the 1970s were a turning point for LG Group's internationalization" and decided to formulate solid development policies and internationalization as the main policies for the 1970s. To this end, LG Group designated 1970 and 1971 as the "Years of Stable Operations" to lay a solid foundation for operations. In 1972, the sales of Lexi Chemical (now LG Chem) exceeded 1.1 billion won, and the export volume reached 5.3 million US dollars; the export performance of electronic products of Jinxingshe (now LG Electronics) increased by 170% from the previous year; Hunan Oil Refining (now LG Electronics) GS Caltex completed the first and second phases of expansion projects, tripling its production capacity just three years after the factory was launched, thus laying the foundation for the development of a major enterprise.

At the same time, LG Group entered the insurance industry by taking over Beomhan Fire and Marine Insurance (now LIG) in 1970. It established International Securities Company in 1973 and began to get involved in the securities industry, successfully expanding its business scope from manufacturing to the service industry. At the same time, LG Group is committed to returning corporate profits to society, demonstrating a mature corporate image that is close to the people. Following Lexi Chemical, Venus Corporation (1970), Venus Communications (1975), Korea Mining and Refining (now LG-Nikko Copper Refining) (1975), Peninsula Corporation (now LG Corporation) (1976), Venus Electric (1976), Beomhan Fire (1976), Venus Cable (now LG Cable) (1977), Venus Electrical and Mechanical (1978), Korea Continental Carbon (1979) and other companies were listed one after another, opening up the history of Korean companies. A new chapter. LG Group established the school corporation Yeonam Gakuin in 1973 and began its activities of serving society through education. LG established a central research institute in 1975 and began producing color TVs in 1977. In 1977, LG's total sales reached 100 billion won. It can be said that in the 1970s, through solid development, LG Group continued to expand its business areas, serve the society, develop into a national enterprise, and establish a mature corporate image. A production subsidiary was established in the United States in 1981 and in Germany in 1986. In the chemical and energy fields, LG Group is centered on the petrochemical industry, which Lexi (now LG Chem) focused on after 1983. In 1988, Hunan Refining (now GSCaltex) completed the construction of a polypropylene (PP) plant with an annual output of 120,000 tons and an aromatic (BTX) plant with an annual output of 450,000 tons. It also started construction of a TPA plant with an annual output of 200,000 tons. Begins to devote itself to diversified development in the field of petrochemicals. In the field of electrical and electronics, after entering the 1980s, LG Group led the development of high-end products such as color TVs, VCRs, and computers, and concentrated investment in the semiconductor business, leading the development of the high-end technology era. At the same time, Venus Semiconductor developed Korean-type standard switches, opening up a new world for Korean communications. Jinxing Cable (currently LG Cable) quickly realized the transformation from copper communications to optical communications and ordinary wires to ultra-high voltage special wires, leading the transformation of the quality of the cable industry. In the field of chemicals and energy, LG Group has continued to deepen and develop existing fields such as plastics, daily necessities, and precision chemicals, focusing on the petrochemical industry that Lexi (now LG Chem) focused on after 1983, and has re-entered cosmetics. Industry, while expanding the synthesis industry, it also entered the pharmaceutical business field, diversified its business fields, and began to enter the ranks of multinational companies through active overseas investment. Jinxing Cable (now LG Cable) quickly realized the transformation from copper communications to optical communications, and ordinary wires to ultra-high voltage special wires, leading the transformation of the quality of the cable industry. LG Group established LG Ad in 1984 and began to get involved in the comprehensive advertising business. In 1987, it took over Korean Express (now LG Card), established STM (now LG CNS), and entered the professional business field of credit cards and computer systems. To celebrate the 40th anniversary of the founding of LG Group in 1987, LG Group completed the construction of the LG Twin Towers in Yeouido, further enhancing the overall image of the group. In 1988, production bases were established in Mexico, Thailand, Egypt, Philippines, Italy, and the United Kingdom. Subsequently, LG Group implemented the "F-88 Plan" and "V Plan", formulated a long-term development blueprint, resolutely promoted corporate reform, and ushered in the 1990s. In 1990, Chairman Koo Ja-kyung released the "21st Century Management Concept" based on the reform of organizational structure and operating system, self-discipline management and talent cultivation, and the new business philosophy of "creating value for customers and people-oriented management". It points out the future blueprint of LG Group and establishes the conceptual basis for corporate management. In 1990, a production base was established in Indonesia. In 1992, a production base was established in China.

In 1995, in an effort to create a distinct corporate image, LG Group launched a globalization engine through a series of CI revision projects, including changing the group name to LG. After Chairman Koo Ja-kyung, Koo Bon-moo became the third-generation chairman of LG Group, ushering in a new era of LG Group, launching the second business innovation campaign and acquiring the American Johnny's Company. After Koo Bon-moo took office as chairman, he took "Jeongdo Management" and "Super LG" as the core of his management, achieved vertical serialization in the petrochemical field, developed a number of high-end pharmaceuticals, expanded the oil refining business into a comprehensive energy business, A series of impressive achievements have been made, including developing various multimedia and digital products, securing world information and communication technology capabilities, entering into the Internet and online shopping business, and entering the world market. Even when the financial crisis that occurred at the end of 1997 paralyzed South Korea's economic crisis, LG Group still adhered to the basic principle of "selection and concentration" and steadily promoted corporate structural adjustment, becoming a business model for Korean companies. At this point, LG Group has established a "21st century business structure" with four major business areas including chemicals and energy, electronics and information communications, finance, and services as the core. The National Development and Reform Commission issued a message on January 4, 2013, saying that it had launched an investigation into LG LCD panel companies' conspiracy to manipulate LCD panel prices and implement price monopoly in mainland China, and ordered the companies involved in the case to return multiple domestic color TV companies in accordance with the law. A price of 172 million yuan was paid, 36.75 million yuan was confiscated, a fine of 144 million yuan was imposed, and the total amount of economic sanctions was 353 million yuan. LG Display announced in 2013 that it would invest 706.3 billion won (approximately 4.06 billion yuan) to add an 8.5-generation WRGB OLED TV panel production line, and is expected to achieve mass production in the first half of 2014. The completion of this production line marks the official entry of OLED into the era of large screens. LG Electronics Inc. plans to launch a flexible-screen smartphone in November 2013, competing with longtime rival Samsung Electronics Co. in a new field. On October 30, 2015, LG released its new quarterly financial report, showing that its mobile phone business suffered a loss of US$67.8 million. On January 25, 2018, LG Electronics announced its fourth quarter and full-year financial report for fiscal year 2017. In the fourth quarter of 2017, LG’s mobile division suffered a loss of US$190 million. In 2017, LG mobile phone sales were 13.9 million units, a decrease of 1% from 2016. In this regard, a representative of LG's Beijing office admitted that the mobile phone business has withdrawn from the Chinese market. On July 18, 2018, LG Chem announced plans to invest US$2 billion by 2023 to build a second electric vehicle battery factory in China. Industry fields Electronics LG Electronics (LG.Philips LCD, LG Innotek, LG Micron, Hiplaza, Hi Logistics), Siltron, Lusem LG Group’s largest subsidiary, LG Electronics’ business areas are divided by the products they produce: Digital Home Automation Equipment, audio equipment, cameras, computers, CD-ROM, DVD, office automation equipment, VCR Digital monitors, TFT-LCD, CPT, PDA, TV, HD-TV, CDT, electron gun, PDP, Digital air conditioner, dishwasher, Freezers, washing machines, microwave ovens, electrical appliance company compressors, generators, motors and water pumps, etc. Chemistry LG Chem (LG Petrochemical, LG DOW Polycarbonate, SEETEC), LG Life and Health, LG Life Sciences, LG MMA Clothing In 1974, LG FASHION started a high-end series of clothing in the country under the name of "Bando Fashion". LG FASHION has developed into a comprehensive fashion enterprise including men's clothing, women's clothing, casual sportswear, and accessories, ensuring the highest profitability in the industry based on a stable financial structure.

In 2006, LG FASHION became independent from LG Trading Co., Ltd. and became an independent legal person, committed to developing into a global lifestyle and culture enterprise. Communications and services LG TeleCom (CS Leader, A-in), LG DACOM (LG Powercom, LG DACOM Multimedia Inter, LG DACOM Crossing), LG CNS (V-ENS), LG N-Sys, SERVEONE (LG Business Development Institute ( Economic Research Institute/ACADEMY)), LG Sports, LG Card and other corporate honors. On November 27, 2008, LG Electronics won the "China Action Social Welfare Award" and the "2008 50 "Best Workplace Award" (sponsored by "China Business News"). On November 26, 2008, LG Electronics won the title of "Top 50 Charities of 2008" at the first China Charity Forum, which was organized by China Disabled Persons' Federation, China Red Cross Society, China Charity Federation, China Environmental Protection Foundation, China Sponsored by the Disability News Promotion Association. On November 16, 2008, LG Electronics won the "2008 Best Foreign-Invested Enterprise Award in China's Manufacturing Industry" at the 2nd China Manufacturing Forum. On July 29, 2008, LG Electronics was awarded the "Chinese Red Cross Medal" by the Red Cross Society of China. June 30, 2007 LG Electronics became “the most popular employer among college students.” On June 30, 2007, LG Electronics once again became the winner of this award at the fourth "Bright Charity Award" award ceremony, winning this award for three consecutive years. In August 2012, LG WD-C12426D won the 2012 Product Innovation Award in the China Household Appliances Innovation Award. In December 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced, and LG Group ranked 155th.