Refers to the cardholder’s authorization for the credit card issuer or its partners to conduct marketing activities. When a user applies for a credit card or conducts related business transactions, the credit card issuer will usually provide the user with a marketing authorization agreement or package, requiring the user to explicitly agree or choose whether to accept specific types of marketing information being sent to the user.

What is the scope of credit card marketing authorization?

1. Receive marketing information: Cardholders can authorize credit card issuers to send various types of marketing information to cardholders, such as credit card offers, special offers, promotions, etc. Such information generally includes credit card Products, travel, insurance and other fields.

2. Communication method: The cardholder chooses to authorize the credit card issuer to use special communication methods, such as text messages, phone calls, emails, etc.

3. Partner authorization: Credit card issuers generally have cooperative relationships with other partners, and the cardholder's authorization also involves whether to receive marketing information from the partner. These partners can be retailers, hotels, and other businesses that work with credit card issuers.

4. Cancel authorization: The cardholder has the settings to revoke and change the authorization, and no longer accepts specific types of marketing information. Usually, the cardholder can contact the customer service hotline of the credit card issuer or log in to online banking. platform to cancel.