1. Weight is a scoring mechanism for Taobao’s comprehensive ranking, or a scoring system. The higher the score, the higher the weight, and the higher the ranking of the corresponding product. The level of the score determines the level of the weight, and the level of the weight determines the level of the baby's ranking.

For merchants, what needs to be considered is to step on those key points. Because the official has not made the standard answer to this weighted scoring mechanism public, so to find these scoring points, we can only find clues from the announcements and rules that are usually released.

Then let’s discuss the key points that affect the weight. If we hit the key points accurately, the weight score will be increased accordingly, and the product or store ranking will be improved accordingly.

2. Factors affecting the weight of the product:

1. Natural search transaction: the higher the natural search transaction percentage, the higher the weight value, and the higher the product ranking;

2. Baby sales: the higher the product sales, the higher the ranking;

3. Baby collection and purchase rate: the higher the product collection and purchase rate, the greater the weight value;

4. Dynamic Rating: The better the dynamic rating data of a single product, the higher the weight value. On the contrary, if the dynamic rating data decreases, the weight will naturally decrease; the main thing here is to praise and ask everyone.

5. Seven days on and off the shelves: The closer the product is to the removal time, the higher the weight, especially within two hours of the removal time;

6. Category matching Degree: The higher the matching degree of the product category attributes, the higher the weight value. If the product category matching is inaccurate, the weight will be very low, and it is very likely that there will be an embarrassing situation that cannot be searched;

7 , Baby refund dispute rate: the lower the refund dispute rate, the higher the weight value;

8. Baby click-through rate, conversion rate, inquiry conversion rate, repurchase rate: in summary, the baby's click rate The higher the conversion rate, the higher the weight value;

9. Window recommendation: Window recommendation is weighted. When there are many products in the store but not enough windows, you can set the force close to the off-shelf. Automatically match the display window;

10. New product labeling: Taobao will mark the product with a new product label to increase the weight of the product.

This is mainly a system judgment, which automatically detects whether our products have the same model on the entire network. These specific judgments are determined by attributes, pictures, titles and other information;

11. Whether there are wireless details: Required If you want to get weighted by the wireless terminal, you must set the wireless details;

12. Short video: The header image video has a chance to be captured and displayed on content channels such as Good Products, Guess You Like, etc., which can increase the weight; Details Page video can deliver more content, which can increase conversion and weighting;

13. The fifth main image with a white background: The fifth main image with a white background can increase the exposure opportunities of the mobile Taobao homepage and is weighted;

14. Huabei, credit card payment: payment methods are diversified and weighted;

15. Repurchase rate of old customers: The higher the repurchase rate of old customers, Taobao will think that the product is valuable High quality, weighted products;

16. Crowd tags: the more accurate, the easier it is to get matching traffic and weighted;

3. Factors affecting store weight:

1. Taobao services: consumer protection, 7. freight insurance and other services, weighted;

2. DSR: the higher the dynamic score, the weight of the store will also increase; mainly three aspects, product description, logistics , 3 aspects of seller service;

3. Store violation records: those found guilty of serious cheating will be closed;

4. Positive rating: the higher the positive rating, the higher the weight;

p>

5. Store deduction value: the fewer points are deducted, the higher the weight value;

6. Store product sales rate: the higher the sales rate, the higher the weight value; corresponding to the sales rate It is the unsaleable rate. The higher the unsaleable rate, the lower the weight value;

7. The store’s ability to continuously update new products: If the store’s products continue to be updated, then the store also has a certain weighting. For novices, don’t do it once Put all the products on the shelves first. After ensuring that there are more than 10 items in the store, the following products can be put on the shelves regularly;

10. Gold coins/charity treasures: Here we mainly look at gold coins, charity treasures in our store, Waiting for whether it is open, if both are open, then it will also be weighted;

11. Store type: C store has the lowest weight, followed by corporate stores, and Tmall stores have the highest;

12. Wangwang online time and response speed: the longer the online time, the faster the response speed, weighted;

13. Style stores: Taobao’s trend is small and beautiful style stores with tonality and accurate human rights labels. Weighted;

In fact, there are many factors that affect our weight. When we operate, we need to pay more attention to the personalization of the overall store and the weight of individual products, because the official system defaults to the search popularity of your product. Come and go to determine the ranking of your entire store and individual products.

New Taobao search rules for reference materials