Credit card operation is an operation strategy and marketing plan formulated by banks and other financial institutions for credit card business. Credit card operation mainly involves credit card product promotion, market development, customer relationship maintenance and risk control, and plays a vital role in the whole credit card marketing system.

The core contents of credit card operation mainly include product development and design, card production and distribution, marketing, customer service and risk control. In marketing, banks and other financial institutions usually adopt four marketing strategies: product differentiation, channel innovation, personalized service and brand image building to attract more customers.

Credit card operation plays a vital role in the operation and management of banks and financial institutions. It can not only help institutions improve their brand influence and increase the number of customers, but also enhance the profitability and market competitiveness of financial institutions. However, at the same time, we need to pay attention to risk control and consumer protection, improve the moral level of financial institutions and protect the legitimate rights and interests of consumers, so as to better promote the development of credit card operation.