Since Taobao Mall (Tmall) first held online promotion activities on November 11th, 29, the annual "double 11" has gradually evolved from the original "Singles' Day" to "Shopping Carnival". In recent years, with the turnover of major e-commerce platforms in "double 11 Shopping Carnival" hitting record highs, the banking industry has also joined the carnival army of "double 11" and cooperated with e-commerce platforms such as Taobao and JD.COM to launch marketing activities such as interest-free installment, full payment reduction and double points. In addition, the major banks' "double 11 Leverage Marketing" has gradually begun. As a one-stop solution service provider for cloud application in banking industry, double 11 Activities of major banks cooperated with many banks such as Bank of China, ICBC and China Construction Bank to carry out theme marketing activities with the help of the popularity of "double 11 Shopping Carnival", and made Double Eleven a channel for expanding customers, acquiring customers and living customers with obvious effects through a variety of activities and gifts. 1. Grouping: Youjia Internet &; Bank of China, Youjia Internet &; ICBC Youjia Interconnection × ICBC double 11 Grouping Activity Youjia Interconnection × BOC double 11 Grouping Activity Grouping activity first stimulates the original target users at a low price, and then attracts more users to participate through the spontaneous communication of users, which can be called a "marketing artifact". Youjia Internet joined hands with Bank of China and ICBC to carry out double 11 group activities on the platform of "Pay-Enjoy-Foreign Exchange" and "Love-Buy". Soon after the activity was launched, all the goods were sold out and the number of participants was also rising. Youjia Internet has not only achieved remarkable publicity effect through group activities, but also successfully helped banks achieve their business goals of expanding customers, acquiring customers and living customers. Second, sharing fission: Youjia Interconnection &; It is not only the basis but also the goal of banking marketing that ICBC Youjia Internet × ICBC double 11 shares users, and how to promote the growth of fans (users) is a difficult point that banks need to solve urgently. In response to the demand of bank customers for powder increase, Youjia Internet cooperated with ICBC to carry out gift sharing activities with the help of the time point of double 11 Shopping Festival. Through exquisite activity posters with prominent core interests, the content far exceeding the cost value of participating in the activities was delivered to users, and the powder was accurately sucked and rapidly increased, making full use of the private flow of the original fans and fans in WeChat official account. In a few hours, the number of fans increased by more than 1,, and the retention rate was maintained. Third, consumption standards: Youjia Internet &; China Bank Youjia Internet × Bank of China's double 11 Consumption Compliance Campaign Youjia Internet and Bank of China have carried out many "big winners in consumption" activities. On the occasion of "double 11 Shopping Carnival", they launched this activity again to stimulate users to use China Bank's credit card to spend money. With the help of the nodes where users spend more, the activity was successfully ignited. Fourth, fun games+lucky draw: Youjia Internet &; Traditional marketing activities, such as lottery and snap-up, are relatively simple and common. Increasing the interest of activities and continuously attracting and retaining users during the activities are the new requirements for banks to carry out marketing activities. According to different holiday hotspots and time nodes, Youjia Internet provides different types of interesting game forms, such as reaction, strategy and action, which greatly increases the playability and user participation of activities while achieving the marketing purpose. The cooperation between Youjia Internet and CCB and the express delivery game carried out with the help of "Shopping Carnival" hotspots is the best proof. "double 11 Shopping Carnival" is only one point in the annual marketing node. Over the years, Youjia Internet has maintained long-term friendly cooperation with many financial enterprises including Bank of China, China Construction Bank, Industrial and Commercial Bank of China and China Postal Savings Bank by virtue of its accurate understanding of the differentiated needs of customers in the financial industry, and has helped the digital transformation and upgrading of the banking industry with rich and professional service experience, and quickly entered the cloud era! # Internet Marketing # Company Profile: Youjia Internet is a leading one-stop solution service provider for cloud applications in banking industry in China. Youjia has thousands of well-known brand merchant resources, complete electronic goods supply chain platform, online banking management platform, member precision marketing platform and other dozens of SaaS platform products, providing leading one-stop solutions such as member precision marketing and online banking for the financial industry.