Cinema 520 event planning plan

520 Internet Valentine's Day - This is the first fixed holiday in the virtual network world, scheduled on May 20th and May 21st every year, because the homophones of "520" and "521" are both It's "I love you." The following is the cinema 520 event planning plan that I have collected for everyone. You are welcome to come and refer to it.

Cinema 520 event planning plan 1

1. Purpose of the event

1. Seize the 520 promotional online store planning business opportunities to let customers It has a sense of freshness and stimulates their desire to consume;

2. Increase the number of online store views and attract new customers;

3. Build the credibility of the online store and enhance customer loyalty;

2. Event Time

May 20, 20_ (ten days in advance) - May 20, 20_ (ends on May 20)

3. Activity theme

I love you, my heart is beating

4. Activity target

Targeted at female customers between 20 and 30 years old.

5. Activity content

"I love you, my heart beats" special offer, buyer reality show, share your beauty and win gifts!

1. Share and win prizes: Upload real pictures of your baby trying on clothes, write down your inner feelings, and show off your beautiful legs. (Everyone has a prize)

2. Lucky Advent Award (1 winner per month)

3. Loyal Customer Award (1 winner at the end of the year)

6. Event publicity

1. Key publicity time: 2 days before the event; 1 day after 520;

2. Publicity means: Once the target audience is determined, it will be disseminated through appropriate channels. For example, Taobao Want Want news, signature files, baby topics, announcements, QQ, blogs, Weibo, Tieba, gangs, forums, WeChat, etc.

7. Pre-promotion work

1. Supply issues: Determine the products for promotion and prepare sufficient supplies. Different products require different promotion methods. Furthermore, for discounted items, large products should be selected as promotional items. During the promotion period, goods will sell faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: The increase in order volume will bring a lot of after-sales service problems. Fully communicate and coordinate with customers to ensure every customer is satisfied

3. Determination of customer groups: Find the right consumer groups and create targeted promotion plans.

Cinema 520 event planning plan 2

The event time is May _day (week_) to May _day (week_).

Activity content

1. Sweet Valentine’s Day discounts for every purchase

During the event, customers can get discounts for every purchase of clothing items, and discounts for every purchase... …Buy more and save more, and so on, with no upper limit. Men's and women's clothing, men's and women's shoes, wool and cashmere, home underwear, bedding and children's products, luggage and leather goods, some young ladies' clothing, a few brands and special products will not participate in the event. The same full discount rules do not accumulate across floors or special halls. Please refer to the notices of each special hall for details.

2. 520 Sweet Happiness Gift

During the event, customers who purchase clothing products with actual cash payment of _yuan will get a dragon photography coupon worth _yuan, and if they spend _yuan, they will get a dragon photography coupon. A wedding gift certificate worth 880 yuan for photography. Free 2 tickets to the weekend cross talk stage for every _yuan spent. A single ticket can only be given once, no accumulation, no repeated gifts, the quantity is limited, and the gifts are available while supplies last. Gift-giving location: Main service desk on the first floor.

During the event, customers who purchase clothing products with an actual cash payment of 800 yuan or more will receive 2 Monkey Dolls or movie tickets; customers with purchases of _ yuan or more will receive a free bear soap; purchases of 300 yuan or more will receive a mini green mini A potted plant. Only one gift per ticket, no accumulation, no repeated gifts, limited quantity, while supplies last, and the actual gift shall prevail. Gift-giving location: Next to the Dayiyan Hall of the shopping mall on the third floor.

During the event, customers who purchase inlaid products with actual cash payment of _ yuan will receive a box of Yikou Lotus as a gift. A single ticket can only be given once, and there will be no cumulative and repeated gifts. The quantity is limited and while supplies last. The actual gift shall prevail. Gift-giving location: Shopping mall office on the first floor.

3. Sweet Happy Swipe

During the event, customers holding CCB credit cards to purchase clothing and cosmetics on the same day will receive a bonus of _Yuan 100 stored value if the accumulated spending on a single card reaches _ yuan (inclusive). 1 card, jewelry, jade, home appliances, single card spent _ yuan on the same day, get _ 100 yuan stored value card, single card is limited to 2 cards, the quantity is limited, first come, first served, while supplies last. Gift location: Main service desk on the first floor.

During the event, customers who hold an ICBC credit card to purchase clothing and cosmetics will receive a three-piece toiletry set if the cumulative spending with a single card on the same day exceeds _ yuan (inclusive). The gift is subject to the actual product. The quantity is limited and supplies last That's all. Gift location: Main service desk on the first floor.

4. Full_minus_.

5. Discount of _ brand yellow platinum per gram.

6. Lucky weekend: only spend half the money on shopping.

7. The first thank-you party of summer starts at 1 yuan.

8. Home appliances - full of "freezing" power.

1. Brokerage World

2. Super value special offer

3. Advance deposit and bonus

4. Purchase two refrigerators and washing machines For items over ￥0.00, you will receive a two-day trip to the Dinosaur Park.

Cinema 520 event planning plan 3

_Wedding Photography has planned a special in-store event 2021 for couples who believe in love. We have always believed in love. In 2021, we are still together, What are you waiting for? Love should be spoken loudly. On this day of 520, wedding photography will have a surprise discount on bungee jumping. As long as you shout 520 to your dear TA, you will get an instant discount of 100 yuan! The maximum discount is 1200 yuan! Shout 520 , give him or her a surprise!

Contents of this event plan:

Part1:

May 20, 2021_Special event in the wedding photography store: shout 520, _Wedding photography to witness

Part2:

May 20, 2021_Wedding photography forum activities: 2021, we always believe in love

Celebrate the new revision of the points mall, Non-members can also participate, and the points for posting will be doubled, and various gifts are waiting for you!

Part3:

May 20, 2021_Wedding Photography Weibo Event: Weibo Collection of declarations of love

5 big surprises, very touching

1. Special launch of "520" special day package (limited to 50 sets, just for those who have always loved wedding photography) Designed for you), the set will escort you to declare your love, say your love loudly, and then reduce the cash.

4. Carnival for love, cheer for love, 100% winning in the lucky draw

5. On the day of the event, you will receive sweet and "crazy" chocolates in the store

Internet Orders will receive five online exclusive gifts (limited to 100 pairs)

1. Consultation gift: 8_1 amber crystal

2. Store entry gift: 1 thermos cup

3. Order gift: 1 50-inch silk hanging painting

4. Full gift: three-piece microwave bowl set

5. Two teams Companion gift: A set of portraits of successful people worth 1080

Event time: May 20, 2021

Event location: _Wedding photography

Cinema 520 event Planning Plan 4

1. Activity Background

May 20th, Internet Valentine's Day is a love festival in the information age, scheduled for May 20th and May 21st every year. The festival originated from the close connection between "520" and "Internet Lover" in singer Fan Xiaoxuan's "Digital Love", which is compared to "I love you", and the musician Wu Yulong's online song. Later, "521" was gradually given the meaning of "I do, I love you" by couples. "Internet Valentine's Day" is also known as "Auspicious Wedding Day", "Confession Day", "Coquettish Day" and "Courtship Day".

In this youthful, spiritual and implicit festival, "520 (521) 1314 I love you (I will) for the rest of my life" is its classic digital quotation, Wu Yulong's "Internet Lover" A holiday staple. In these two days, people boldly say (show) love through (mobile phones, PC traditional) Internet (using WeChat, QQ, Weibo, forums, etc. as platforms) or mobile phone text messages, and even send gifts (red envelopes) to express love and go on blind dates to find love. There are even countless couples getting together to register for marriage and hold grand wedding banquets. Many businesses are also taking advantage of the situation to carry out group purchases, discounts and other promotional activities, setting off a wave of holiday craze both online and offline. With the increasing number of festival participants, 520 and 521 "Internet Valentine's Day", "Confession Day" and "Coquettish Day" have become popular reports in various media (newspapers, TV, Internet, etc.).

2. Activity theme

"Xinyu Xingwang" uses the romantic star to make a sincere wish to continue the fate of the previous life with him (her).

3. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event.

4. Event Time

May _ - May 20th

5. Event Location

_Jewelry Selling points in North China

6. Organizer

--Jewelry Co., Ltd.

7. Event details

Divided into three parts:

1. Dedicated to lovers who can spend Valentine’s Day perfectly;

2. Dedicated to lovers who cannot spend Valentine’s Day perfectly;

3. Dedicated to single nobles.

The details are as follows:

1. Dedicated to lovers who can spend Valentine’s Day to the fullest

Compose a romantic song with him (her) to the fullest Poems, make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with his (her) wife in this life, and continue the fate of the previous life. .

Recommended: "Whisper from the Heart"

2. Dedicated to lovers who can't spend Valentine's Day completely

There is you and him (her), The unchanging true feelings and eternal expectations are just because love is in our hearts. Send him and give you a common blessing, it will come true, because it is the embodiment of love.

Recommended: "Heart Sea"

3. Dedicated to single nobles

In the days when colorful discs come in pairs, let us temporarily put down our burdens, We have a date with the shooting star, and I believe it will fly with our wishes to the place where our dreams come true.

Recommended: "Angel's Kiss"

Activity Highlight 1

"Heart Words and Star Wishes"

To your ( She) made a sincere vow to let the shooting stars carry your true feelings and pass through every corner of the world. I believe that the dreams in your heart will definitely come true.

(Purpose: Create a romantic atmosphere for lovers, let them feel the difference of jewelry.)

Props preparation: meteorites, placed in exquisite glass boxes Inside, it represents one hundredth, one thousandth, one ten thousandth, one hundred millionth of the eternal love of the shooting star.

Activity Highlight 2

"Recruitment for Declarations of True Love"

Participants fill in your declaration to him (her) on the card we specially made for you On May 1st, we will select the most creative declaration, the most touching declaration, and the most romantic declaration. Be sure to leave your contact information for him/her! We will help you convey your deep feelings to your him/her.

Cinema 520 event planning plan 5

1. Background analysis

May 20, the abbreviation "520", the homophonic meaning of "I love you".

As the first day with a hype gimmick after the May Day promotion, we plan to use the 520 concept to deeply tap the market potential that has not been tapped by the May Day activity, and provide sales terminals that are fighting in the fierce competition this year. A helping hand. At the same time, it avoids the promotion peak of competing products and serves as a link and smooth connection between the promotion and summer promotion periods.

Double Tiger 520 - For the theme promotion of Love Home, select _ selected stores across the country to implement this activity. This activity is supplemented by promotion, through media and terminal publicity, to enhance the brand image and make up for the five First, brand damage caused by price war.

2. Activity theme

This year’s 520·Which bed will you sleep on?

——Shuanghu Furniture Famous Products 20_Love Theme Promotion

3. Theme Hype

This year’s 520·Which Bed Are You Sleeping Theme Hype Promotion Table

Stage One Stage Two Stage Three Stage Four Stage

Time

The project raised questions online and offline, causing public opinion to speculate on hot issues. It guided the issue in a positive direction and introduced it to Shuanghu, describing the functions of Shuanghu bed and its effect on sleep. Benefits, etc. guide the discussion on 520 this year, did you sleep on a double tiger bed?

IV. Activity time

　-5.20

V. Activity content

Remarks on operation methods and content of public relations projects

This activity of "_Reality Show" only uses posters, exhibition stands and information desks. Interested customers will be given group purchase tickets and can take photos at the event. After scanning the QR code, you can participate in the lottery and get the tickets. (This activity needs to be set up in an area with a large flow of people in the city, and it is recommended to be in a bustling area in the city)

First prize: _1 Taiwan

Second Prize: _5 units

Third Prize: 10 Polaroid cameras. This project can start publicity on May 12th

《Lengthened "Luxury cars escort love" During the event, after purchasing any Shuanghu products and filling in your personal information, wedding date, location, etc., you can participate in the lottery of Hummer as a wedding car. The winner can use Shuanghu Hummer, and the use date is the date you fill in

"This year is 520, which bed will you sleep in?" The viral video company shot micro videos and love manual four-frame comics to promote the project on the Internet. The company directly promoted the project.

《Your Big Bed》

1. We recommend you to buy a double tiger bed and enjoy a happy life;

2. Are you satisfied with your current bed? Not satisfied? Then design a bed that you like;

3. Participate in the "Your Big Bed" design competition and have the opportunity to get Shuanghu Furniture to customize your own design for you. A set of double beds;

The in-store group purchase project Shuanghu 520 is a value-protected product. During the event, if you purchase Shuanghu furniture products, the full price will be paid, that is, from the date of payment to the date of installation ( Ending on 20_year_month_day), you can enjoy the _‰ daily interest rate cashback for the full payment. This group buying project can be held from May _ to _. Customers with group buying tickets can enjoy the group buying price. Customers without tickets can purchase at the normal price

Buy a large bed and get premium wedding home textiles During the event, you can get a set of high-quality wedding home textiles by purchasing a regular-priced bed and mattress;

(Home textile products are purchased by the specialty stores themselves)

Buyers of furniture will get free home appliances during the event Get a juicer for free with every purchase of regular-priced products.

Get a microwave oven for free with purchases of regular-priced products during the event.

Yuan will give you a fully automatic washing machine

Anyone who purchases regular-priced products during the event will get a hanging air conditioner for Yuan

Everyone in the city will show their love to anyone who purchases Shuanghu products in the store during the event. Consumers will have the opportunity to enjoy urban outdoor billboards or bus stop signs and other billboards for 3 days. It can be used to express love to your loved one, propose marriage, etc. If there are a large number of participants, this activity may be conducted in the form of a lottery. Qualified specialty stores can participate in this activity, and they need to provide 1 or 2 cities. The cost of screen replacement will be borne by the specialty store

Activity gimmick 1. Speak loudly about your love to win iPad gift 2. Go to Shuanghu and use an extended Hummer as a wedding car 3. Buy furniture and get home appliances for free at one stop for the whole family

6. Event products

The products for this event are all May Day promotional products

7. Terminal activity execution nodes

Time matters

The market center issues an activity plan

The company’s promotional activity material template is issued.

Each branch held a project communication meeting: to understand, become familiar with, and master the significance and implementation points of this event, deeply understand the spirit and content of the plan, and make relevant work arrangements and preach the activity plan to the event store.

Promotional materials for each district are finalized.

-Production of promotional materials for each specialty store

Execution of peripheral publicity.

-Activity execution.

Activity evaluation submission.

(The company will conduct spot checks on the execution of store activities on the day. If this activity node is not implemented or is not implemented in place, the branch will be punished)

8. Activities Organization

Functional leader of the working group

Commander-in-Chief 1. Responsible for the decision-making of this activity

2. Responsible for the appointment and work allocation of the working group

3. Responsible for government coordination

Public relations team 1. Responsible for the approval of event procedures

2. Responsible for the implementation and approval of event venues

3. Responsible for the approval of floats, arches, floats, and teams

4. Responsible for event follow-up

Publicity team 1. Arrange the advertising cycle according to the advertising schedule

2. Produce advertising materials according to the advertising design template

3. Supervise the release and implementation of advertisements