The development of credit card is a process of product recommendation. When you recommend customers to use your products, customers will wonder why you should use your products instead of those of other banks. How is your product better than that of other banks? Do I need to use your products? In order to recommend products for customers to accept, it is necessary to let products answer and meet customers' questions and needs. When credit cards can meet the needs of customers, you will find that the development of credit cards is actually a very simple matter. Therefore, the development of credit card business can not simply recommend credit cards, but should do some preliminary work around the above problems. If the preliminary work is done in place, you will be recommended to customers and applied for actively. Due to the inconsistency between local conditions and customer groups, and the limitation of personal ability, I can't propose specific measures to develop your credit cards, but I hope to provide two cases to help you as supplementary evidence of my views.

1 and * * branches launched the activity of "Watching Blockbusters in 9 yuan". With the gold card of the Postal Savings Credit Card, you can buy 2 9 yuan movie tickets in the cinema every month (limited to the general hall, 50% off in 3D), and enjoy a 50% discount on the third ticket in the month; Postal savings credit card customers get a 50% discount, and there is no 9 yuan ticket. (Sign an agreement with the local cinema in advance, and the cinema will give certain discounts, and the branch with insufficient tickets in 9 yuan will be subsidized). Through advertising and word of mouth from customers, the number of applications, activation rate and utilization rate of credit cards have been greatly improved. A large number of customers take the initiative to apply for the Postal Savings Gold Card. If the application fails, they will be very depressed and have to be satisfied with the universal card.

2.* * Sub-branches vigorously develop "preferential merchants". In the inland areas under the jurisdiction of the branch, there are preferential merchants in various aspects such as "food, clothing, housing and transportation". When customers buy clothes, they can get a discount by swiping the postal card, and they can get a discount when they eat, pay for house decoration and wash the car. Do you think customers will get postal savings credit cards?