The quadrennial World Cup is about to start. In the next few days, these three types of people will appear around you: one is the real fans, watching the game all night long and cheering for the players of the team they support; They are pseudo-fans who watch football all night long and place bets on the teams they are optimistic about; third are operators who watch football all night long and follow the marketing closely when hot topics come out. This World Cup is a marketing opportunity that cannot be missed. This World Cup in Qatar is a marketing opportunity that organizations cannot miss: First: This is the first World Cup after the epidemic, and the "unparalleled twins" Messi and Ronaldo are about to make their curtain call. As of November 9, the number of visits to the World Cup hot search list on Baidu has exceeded 2 million, and its popularity is beyond doubt. The picture comes from Baidu Second: Although it is an overseas competition, many games start at the prime time slot at 21:00 Beijing time. FIFA President Infantino said: "This World Cup is expected to be watched by 5 billion people." Third: This World Cup lasts for 28 days, with Double Eleven before and Christmas after. Various marketing hot spots are coming one after another, which is a good time for marketing conversion. Analysis of Marketing Strategies for Large-Scale Events The Winter Olympics at the beginning of the year hit the screen with many hot spots such as "Bingdundun". It can be seen that large-scale events are the "traffic express" of brand marketing. Of course, financial institutions will not miss it. Let’s take a look at how various institutions can take advantage of large-scale events. For content marketing, most institutions will choose to send tweets through their official WeChat account. Most of the articles will use the popularity of the event to further recommend their fund managers or fund products. Wells Fargo Capital took advantage of the hot spot of this year's World Cup in Qatar and published an article on its official Weibo account "The World Cup is about to start. Is the "offensive defender" of the two rich companies actually TA?" 》. The article links the investment style of fund managers with football-related terms, and asks "offensive defender" fund manager Cao Wenjun to make suggestions for investors on the current market environment. During the Winter Olympics, China Merchants Fund published a long picture-type tweet on its official subscription account titled "Every fund manager grows up as if he has experienced a Winter Olympics." The fund manager's growing up experience is compared to the process of competing in the Winter Olympics, and fund products are launched at the end of the article. Game Marketing The form of "game" and "marketing" is the best way to attract users' attention and increase participation. At present, various organizations will arrange interactive experiential games in activities, or directly use games as the main promotion method. On the Alipay platform for betting mini-games, CEIBS Fund has launched the “CEIBS Invites You to Betting on the World Cup” mini-program. Users can get red envelopes by selecting a team and configuring corresponding assets for the forward, midfielder, defender and goalkeeper ***4 positions. When the team selected by the user becomes the champion, they can share a red envelope of 60,000 yuan. The picture comes from the question-answering mini-game on the Alipay platform. During the Winter Olympics, the official service account of CNCBI Financial Management launched the "Elephants' Shadows Hidden Gold to Win Gifts" campaign. Daole provided event operation services for it. Users can speculate on the movements of baby elephants by observing their shadows. If you answer the item correctly, you will get the chance to open the treasure chest. This page is a design drawing, an unofficial online page. The copy and data in the picture are for reference only. An interactive mini-game, the People's Insurance Company of China, launched on its official Weibo "What do you have in common with Gu Ailing?" Come to the "People's Insurance Company of China" APP online ice and snow challenge to find out! 》Online APP marketing activities. Users log in to the PICC APP and play the ice and snow challenge mini-game online. If they reach the top of the standings, they can win big prizes. The picture comes from the IP marketing of the PICC Property and Casualty Public Account. The Winter Olympics mascot "Bingdundun" has become popular all over the world since its debut. It has not only become a "top figure" of a generation, but also an "eye-catching artifact" of major banks. Many banks have used the IP "Bingdundun" to issue Winter Olympics-themed credit cards, and launched various activities for users who are hard to find a "dun". After completing the activities, you can get mascot dolls, pillows and other gifts. The picture comes from the Daole World Cup marketing campaign case of the official account of China Banking and Insurance News. In previous World Cups, we have reached cooperation with a number of institutions and successfully launched a variety of marketing campaigns with the theme of World Cup hot spots, accumulating a lot of experience in the development and operation of marketing campaigns.

China Life Security Fund's 9th Anniversary Activities: "Enjoy the World Cup" CCB Fund World Cup Prediction Activities: "Love Does Not End at the Site" China Life Security Fund's 5th Anniversary Activities: "Cheer for the World Cup and Relive the Road to Stardom" Warburg Fund World Cup Predictions Activities: "Championship glory, bets and prizes" The above pictures are design drawings, unofficial online pages, the text and data in the pictures are for reference only. World Cup marketing activity templates share this year's World Cup. In addition to providing customized World Cup activity solutions, we are also preparing A way to quickly launch activities. In order to prevent organizations from missing the World Cup hot spots and enable activities to be launched quickly and timely, we provide a variety of out-of-the-box World Cup marketing templates. Let’s take a look with the editor! "Passionate guessing, winning gifts" 01 activity process. Users can bet on a certain football match within a specified time. After the match, users who make correct guesses can enter the event and receive a rights reward (WeChat red envelope, Alipay wealth/consumption Red envelopes, physical prizes, cards and coupons) 02 Activity features 1. The quiz is highly interesting, the activity method is simple, and the applicability is strong 2. It can be set to share with friends to attract traffic to the activity and increase the popularity of the activity 3. Product cards and advertising areas are added to the homepage to stimulate Drainage and conversion 03 template shows "Crazy World Cup, answer questions and win big prizes" 01 Activity process 1. The main form of the activity is to answer questions related to the World Cup. Each user has one chance to answer questions for free. 2. If you answer all the questions correctly, you can spin the big wheel and get 1 3. If you fail to answer the question, you can choose to share the activity with 3 friends and get a chance to answer the question again. 02 Activity features 1. The question answering format can stimulate fans' desire to challenge and strengthen user participation 2. Product cards and advertising areas can be added to the page , stimulate traffic and conversion 3. The sharing mechanism can further explore potential customers and increase the popularity of the event 03 Template display "Celebrating the World Cup, the Lucky Wheel is coming" 01 Activity process 1. Users can get a free lottery opportunity after logging in 2. Complete the task The number of draws you can get 3. Spin the big wheel to get the chance to draw equity prizes 02 Activity features 1. The task form can be diversified, such as browsing fund sections, investment education video articles, etc., to increase the exposure of each major section 2. A sharing mechanism can be set up , increase the popularity of the event, and further attract new customers 03 template display