(1) Increase self-established channels. This model is suitable for financial institutions with large market space and strong financial strength.

(2) expand the agency channels for financial products and services. This strategy mainly includes seeking more agencies and more special merchants. For example, in order to compete for customers, commercial banks change the loan officer system into the account manager system, and change the internal relationship of fixed wages into the agency relationship of extracting commissions; Credit card companies expand more special merchants to expand the coverage of credit card consumption. Some credit cards are issued by looking for agent outlets, and agents commission according to the number of cards issued; Insurance companies recruit brokers to sell insurance policies; The securities brokerage business department provides commission refund for financial professionals with customer resources, which promotes the increase of customers and stock trading volume. Because there may be more than one financial enterprise represented by an agency, it is particularly important to control the quality of the agency and promote its enthusiasm.

(3) rapidly expand channels through mergers and acquisitions. This strategic model is the fastest and most effective strategy for financial enterprises to expand distribution channels, especially cross-regional and overseas mergers and acquisitions. There are three types of M&A by target and industry.

(1) Merger and acquisition of various agencies to operate the products and services of this financial institution. For example, Citigroup bought the credit card department of retail chain Sears for $3 billion.

② vertical mergers and acquisitions of the same industry, such as mergers and acquisitions between commercial banks, insurance companies and securities companies. This merger and acquisition method has become an effective means for financial institutions to expand their retail network, and at the same time, it is helpful to enhance the strength of enterprises and save operating expenses. For example, in June 212, Shenzhen Development Bank and Ping An Bank were formally merged into one bank. The integration of the two banks is an unprecedented huge project in the domestic financial history. When the merger of the two banks is completed, most of the businesses of the two banks are interconnected, and the products and services are basically consistent. The original two banks have basically realized the * * * enjoyment. The merged bank has brought more perfect product systems, wider outlets and better and more convenient services to our customers.

③ horizontal mergers and acquisitions among banks, insurance and securities, that is, mergers and acquisitions among banks, insurance and securities companies. For example, in February 211, Agricultural Bank of China acquired Jiahe Life Insurance Co., Ltd..

(4) Alliance expansion strategy. According to their respective advantages, financial institutions establish cooperative and mutually beneficial alliance channels and provide services to each other to enhance their business development capabilities. The advantages of this strategy are: financial institutions do not have to invest a lot of manpower and material resources to expand channels through leasing; It has flexibility and wide choice to avoid the risks caused by improper mergers and acquisitions; Sometimes it can be used to break through policy restrictions and carry out cross-regional and transnational business.