In order to ensure that activities are carried out in a solid manner, it is often necessary to formulate an activity plan in advance. The activity plan is actually a planning document based on factors related to the activity. What are the characteristics of an excellent activity plan? Below is a sample activity plan for the 2021 Bank Chinese Valentine's Day that I compiled. I hope it will be helpful to everyone. Bank’s Chinese Valentine’s Day activity plan 1
1. Activity overview:
Activity theme: Crossing the Magpie Bridge hand in hand, meeting in Hengfeng
Activity time: Tentatively scheduled for 20xx xx, month xx, year
Target audience: Minsheng Bank debit card holders (family or couple) Scope of activity: All business outlets and community outlets of xx branch
Activities Purpose: To spread the popularity of Minsheng Bank through interactive experiences and novel activities, increase the quality of existing customers and expand the number of new customers through interactions between customers and staff.
2. Preliminary event publicity
Material publicity:
1. In the early stage of the event, event posters and leaflets will be provided to promote the event.
2. Place promotional materials in communities, office buildings and cooperative units surrounding business outlets to promote the event.
Telephone marketing:
3. Each business outlet invites its existing customers to participate in the event through telephone invitations and on-site visits.
Media promotion:
4. Publish relevant information about this event in the form of soft articles on Hengfeng Bank’s WeChat public platform as one of the online promotion channels.
3. Activity content:
(1) Overall activity wall for Qixi Festival
1. Business outlets place an activity background wall with hearts printed on it pattern or Hengfeng Bank’s LOGO pattern.
2. Fill the designated LOGO place on the background wall with roses
3. Customers go to the business outlet to take a photo in front of the background wall and send it to their circle of friends to receive a rose.
(2) Selection of photography works
Business outlets collect photography works taken in front of the silhouette wall. Participating customers can pose in various poses in front of the silhouette wall, and the photos taken in front of the silhouette wall will be used as entries.
(3) Fate Wall to find the right person
Collect the information of customers who want to make friends and fill in the form, and place it on the Fate Wall. As an auxiliary function of the overall activity wall, it also makes the whole The activity is more in line with the theme of activities related to Chinese Valentine's Day.
4. Activity rules:
1. With the theme of "Hold hands across the Magpie Bridge and meet at Hengfeng", use the poses posed in the silhouette wall as the expression of the photographic work form to select the best works.
2. Participating customers can bring their own shooting tools or be assisted by bank staff.
3. During the event, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the participating customers’ postures in the silhouette wall. Bank’s Chinese Valentine’s Day activity plan 2
This year’s Valentine’s Day comes before the Lunar New Year, which adds a bit of joy. xx Bank has launched the following activity plans to give this warm and romantic festival more choices, making your Valentine's Day passionate and rich.
(1) Cash out 1314.
On Valentine’s Day this year, you deposited a time deposit certificate of 12,725.27 yuan for your lover. Because xx Bank raises the central bank's basic interest rate by 20%, you can receive a love commitment of 13,145.20 yuan on Valentine's Day next year and express my love for you throughout the year.
(2) Postal Bank financial management, accumulate a bright future.
On Valentine’s Day, come together with your lover to purchase xx Bank Wealth Series financial products, with a variety of maturities to choose from and stable returns. Love not only requires sweet words, but also needs to give her a reliable future.
Enjoy the golden glow, and youth has no end.
Apply for xxxx card at the xx bank branch, use the card to make purchases, and enjoy 237 merchants’ 20% to 95% off discounts! The six mainstream industries of desserts, catering, tourism, beauty, medical care, and entertainment are all at low prices every day, right by your side!
(3) xxe is moving and happy in the heart.
From now until xx of x month, youle.com and Postal Savings Bank *** jointly create a super awesome activity of "xxe moves, fun in the heart", grab it every day at half price, 90 yuan to recharge 100 yuan of phone credit, Flash sale for 1 yuan during holidays. There are also rich prizes such as iPhones, tablets, and phone recharge coupons waiting for you. Bank’s Chinese Valentine’s Day activity plan 3
On the occasion of Chinese Valentine’s Day, in order to give back to customers, XXXX branch launched a special personal e-banking Valentine’s Day activity with the theme of “A Hundred Years of XXE Life Together”.
1. Time: X month XX to X month XX, 20xx
2. Target: Personal online banking and mobile banking customers of XXX branch
3. Content:
(1) Open online banking for free and enjoy sweet gifts
From March XX to XX, individual customers can bring their valid ID documents to the counter of XXX branch to activate it at the same time For the financial version (or VIP version) of personal online banking, mobile banking and telephone banking services, you can get a piece of Dove chocolate, which is even more "heart-breaking" for couples who enjoy it together. The number of gifts is limited and while supplies last.
(2) Easily conduct account transactions and win New Year gifts
During the event, individual customers who conduct more than XX (inclusive) designated transactions through online banking and mobile banking will have the chance to win prizes . X people will receive exclusive prizes and receive X sets of Apple iPad 2 tablet computers; XX people will receive happy prizes and each will receive X exquisite USB flash drives of Suit Bear.
Designated transactions include transfers and remittances, time deposits, online payments, credit card transfers, fee payments, investment and financial management (including XX financial plan, foreign exchange, gold, two-way treasure, funds, treasury bonds, third-party custody, banks Inter-bank transfers, B-share bank-securities transfers), foreign exchange settlement and sales, inter-bank cash management and other transactions.
IV. Note:
1. The transaction data of this event shall be subject to the Bank of China system data.
2. After the event, XX will announce the list of winners in the "XX Evening News" and send notification text messages to customers, please pay attention in time. Winning customers should bring their valid identity documents to the online banking bank to claim their prizes.
3. If the two awards in this event are not obtained at the same time, the award with higher value shall prevail.
4. All gifts cannot be exchanged for cash. The final interpretation right of this event belongs to XXXX Branch.
Discount link
From March XX to March XX, 20xx, the mobile banking financial version and VIP version will implement preferential rates for transfers and remittances, except for XX inter-province card transfers. In addition to the 20% discount (i.e. 60,000% of the transfer amount, minimum X yuan, maximum XX yuan), many other transfers and remittances, including domestic inter-bank transfers, are all free of charge.
Personal Internet Banking VIP version customers enjoy preferential rates for transfers and remittances. Transfers in local currency within XX province and across provinces are free of charge, inter-province card transfers are at an X discount, and inter-bank transfers are at an X discount; foreign currencies are available within the country. All remittance fees are waived, and cross-border remittances in foreign currencies are discounted at 10% discount (telecommunication fees are charged as normal). Customers of the personal online banking wealth management version are offered preferential rates for transfers and remittances. Transfers within local currency XX provinces are free of charge, inter-province card transfers have a XX discount, and inter-province card transfers have a XX discount; foreign currency cross-border remittances have a XX discount (telecommunication fees are charged as normal) ).