It is a billing financial service platform, also known as an interactive billing credit card marketing platform, with the characteristics of interactivity, personalization and precision marketing.
Interactive billing mainly allows customers to directly use these two channels to choose installment business through push text messages or sending emails. It is in conjunction with the bank's existing Jinxiang Life Installment, outbound call installment, and WeChat official account. It corresponds to installments, etc., with more comprehensive coverage and more convenient business processing. Customers can handle business through multiple channels with just one "idea" and enjoy better services.
Interactive billing has three major characteristics:
Firstly, it is more private and has a higher information security index; secondly, it is timely and the cardholder will receive the bill the day after the billing date. You can collect electronic bills through a designated email address or mobile phone; finally, it is highly interactive and has a large amount of information. Cardholders can get more promotional information in real time by just clicking on it, and can directly participate in preferential activities.
In addition, the interactive bill also integrates the diverse functions of PDF and FLASH. When users open the bill, they not only have a variety of advertising display forms, but also can experience the convenience of applying for banking services in real time. Users of this bill can perform linked transactions directly through the electronic bill. For example, when querying account transaction details, you can sort by ascending or descending according to time, location, and amount to achieve personalized operations on bills.
At the same time, installments, points redemption, insurance purchase, product purchase and other services can also be handled through electronic bills.
In addition, the interactive bill will be divided into four major modules: financial transactions, non-financial transactions, customer experience and financial marketing, and a separate functional and module development and launch plan will be adopted. The financial transaction module has online installment and online multi-channel repayment functions; the non-financial transaction module has functions such as card limit management, bill modification, and email address change; the customer experience module has personalized operation functions such as sorting account transaction details; The financial marketing module can implement the functions of recommending friends to apply for cards, online purchases, exchanging points for gifts, and analyzing account transaction details.
It is expected that the first batch of interactive statements in the Everbright Bank Credit Card Center will be available to everyone in mid-September. Cardholders can collect the bill and experience interactive services through the designated email address. In addition to basic functions such as "bill installment" and "change bill date", other convenient and interactive service functions will be gradually launched online for cardholders to experience.