1, Earl Earl, global brand spokesperson: Hugh.
2. Jaeger-Jaeger-Jaeger-Jaeger, Jaeger-Jaeger ambassadors: Nini and Ran Jingbo.
3.ZENITH Zenith Global Brand Spokesperson: Sean Shaw.
4. Panerai, global brand spokesperson: Dilraba.
5.IWC Global Brand Ambassador: Ruoyun Zhang.
6. Omega Omega, Star Ambassador: Zhou Dongyu, Liu Shishi.
Chopin Chopin Chopin, Brand Ambassadors: Zhu Yilong, Andy and Tamia Liu.
8, Cartier Cartier, Pinyunna brand friends: Jackson Wang, Zhang zhen, Li Xian.
9. Tudor Tudor, global spokesman: Jay Chou.
10 Longines, elegant ambassadors: Yu Yan, Zhao.
Luxury brand
Luxury brand rental refers to the brand that serves luxury goods and is the highest brand in the brand classification. In life, luxury brands enjoy a very special market and a high social status. In the classification of goods, the corresponding to luxury goods is mass goods. Luxury goods are not only goods that provide use value, but also goods that provide high added value. Luxury is not only a commodity that provides tangible value, but also a commodity that provides intangible value, and its intangible value is often higher than tangible value.
Luxury brands are very exclusive and cannot be easily extended and used at will. The so-called brand positioning specificity means that the brand only serves a certain product or a certain type of product, and the brand classification level cannot be changed. Luxury brands can't do the marketing strategy of mass brands. It is difficult for us to see a luxury brand being used across multiple industries and achieving the same success. Brand diversification itself is the taboo of brand management.