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Porsche Taycan goes on sale, priced at 888,000 yuan, with iceberry pink color scheme aimed at female car owners

On June 29, 2020, Porsche released the fourth product of the Porsche Taycan family, which is the overseas Taycan base version and domestically known as the Porsche Taycan rear-wheel drive version. The official selling price is 888,000 yuan. Compared with the 1.148 million yuan of the previous entry-level model Taycan 4S, the new Taycan rear-wheel drive version is a full 260,000 yuan cheaper.

The basic version of Taycan will use rear-wheel drive, canceling the front axle motor and retaining only the rear axle motor. The acceleration time from 0-100km/h is 5.4 seconds. It is equipped with a standard battery (Performance Battery) with a capacity of 79.2kWh. The standard capacity battery can provide a maximum horsepower of 408Ps. A higher-capacity 93.4kWh high-performance battery upgrade (Performance Battery Plus) is optionally available. At the same time, the maximum horsepower will also be increased to 476Ps. In terms of cruising range, the maximum cruising range of the standard-capacity battery under NEDC operating conditions is 414km, and the maximum cruising range of the high-performance battery upgraded version can be increased to 489km under NEDC operating conditions.

The new Taycan follows the design of the previous three models, with a drag coefficient as low as 0.22, but has added 7 colors for consumers to choose from. At the press conference, the most outstanding color was undoubtedly the newly added iceberry pink metallic paint color that is unique to the Taycan basic version. This color is as attractive to female consumers as a limited-edition lipstick.

Although the new Taycan only has one electric motor on the rear axle, it has a two-speed transmission. Combined with the 800V system it is equipped with, it can accelerate continuously for more than 10 times without attenuation. At the same time, it also further shortens the Taycan’s charging time. Both versions of the power battery can be charged at Porsche’s 800V high-power charging station and charge the battery from 5 to 80 in 30 minutes. The energy recovery power of up to 265kW can also ensure more efficient utilization of electric energy. Official tests show that from 200km/h to braking, the recovered kinetic energy can increase the cruising range by 4km.

At this press conference, Porsche announced that it has laid out a comprehensive charging network in China based on the life scenes and travel habits of car owners, including "home charging", "exclusive charging", and "destination charging". ” and “Cooperative Public Charge.” This idea is exactly the same as Tesla’s previous approach when entering China, and it also ensures the diversified travel needs of Taycan owners.

The new Taycan follows the design of the previous product, but it uses a new 16.8-inch curved LCD instrument, and comes standard with a cruise control system with speed limit function, a parking assist system with reversing image, Lane Keeping Assist System. In addition, it also supports optional head-up display systems, night vision assist systems, adaptive cruise control systems, parking assist systems with panoramic images, active parking support, and lane change assist systems, still maintaining Porsche's highly customized product features. .

For consumers, the launch of the basic version of the Porsche Taycan, on the premise of retaining Porsche’s sports genes, has lowered the entry barrier. On the other hand, for cities with limited purchase policies, it has A cruising range of more than 400 kilometers or even close to 500 kilometers coupled with a comprehensive charging network will undoubtedly make the Porsche Taycan more accessible to consumers in these cities.

As of the end of April this year, Porsche has begun to deliver Taycan. This time, Porsche has chosen to launch the Taycan basic version in the Chinese market, which shows the importance of the Chinese market. After all, compared with the global market, China's new energy market is one of the markets with higher production, sales and promotion levels. Therefore, Porsche's move can be regarded as seizing a market opportunity.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.