1. Rural financial services: ICBC Xingnongtong mainly provides financial services to rural areas, especially remote and poor areas, including deposits, loans and wealth management, which is helpful to solve the shortage and lack of financial services in rural areas and promote the development of rural economy.

2. Integrating online and offline resources: ICBC Xingnongtong not only provides online financial services, but also integrates offline resources and services. Through cooperation with local agricultural cooperatives and rural e-commerce, ICBC Xingnongtong can provide more comprehensive agricultural industrial chain services and help farmers better integrate into the modern agricultural system.