Recently, the "2021 China Business Social Responsibility List" award ceremony organized by "China Business News" was held grandly in Shanghai. Industrial Bank Credit Card won the "ESG-Social Innovation Contribution Award" for its outstanding contribution in the field of green finance.
The 2021 China Business News Corporate Social Responsibility List takes "Benevolence and Sustainable Leadership" as the annual theme, focusing on "sustainability" and "leadership", relying on professional, authoritative and original "Benevolence and Business" "Evaluation system. It lasted for nearly half a year. After questionnaire surveys, corporate interviews, expert evaluations, and news observations, Industrial Bank Credit Card was successfully shortlisted, which has also been the bank's promotion for many years.
Industrial Bank Credit Card Center was established in 2004. As early as 2010, Industrial Bank issued the first low-carbon themed credit card in China. Over the years, the bank has continuously expanded its “low-carbon credit card family” members, continued to explore and practice in the field of personal green consumer finance, and promoted the formation of a green and low-carbon lifestyle. For example, from 2010 to February 2021, the Industrial Bank Credit Card set up the "Low Carbon Lohas" carbon purchase fund. That is, every time the cardholder swipes the card, the Industrial Bank Credit Card will contribute 1 cent to purchase voluntary carbon dioxide from the environmental exchange every year. Emission reduction. As of the end of March 2020, Industrial Bank's credit card purchases have reduced carbon emissions by 415,577 tons, which is equivalent to neutralizing the carbon emissions produced by 2.99 million people flying 1,000 kilometers by plane.
Based on the consumption habits of cardholders, Industrial Bank credit cards also actively create various green consumption scenarios and vigorously promote customers to form a healthy and environmentally friendly lifestyle. For example, combined with the product advantages of "Xingli Credit Card", it has successively launched industry-leading green financial products such as mobile payment bracelets and high-end sports payment watches. With vigorous sports, important low-carbon and environmentally friendly events and lifestyles such as horse racing, youth football matches, etc. It was the first to set off an innovative wave of "wearable payment products" in the industry.
Promote the differentiated strategy of "big sports, big sports, big health". Starting from sports, Industrial Bank Credit Cards penetrates high-quality credit card services into multiple dimensions of urban life such as sports, travel, health, entertainment, food, etc. through innovative and diversified payment products and digital and intelligent marketing platforms. Guide the formation of new ways of green consumption.
In addition, Industrial Bank Credit Card also continues to promote green on the official app "Good Action", such as purchasing a variety of pioneering products with green and low-carbon concepts in the form of preferential installments. The cooperative promotion of daily consumption and green environmental protection that can be seen everywhere on the official App of Industrial Bank Credit Card "Good Action" is exactly the epitome of Industrial Bank Credit Card's implementation of the concept of green development and promotion of green consumption.
While actively advocating and promoting the formation of a green lifestyle, Industrial Bank Credit Card is also enthusiastic about social welfare and actively practices corporate social responsibility. Starting from August 2018, Industrial Credit Card has launched points donation activities for the "Free Lunch" project and the "Tengger Desert Border Forest" project. Relying on the huge customer base of credit cards and mature digital communication methods, since the launch of the event, all-round and three-dimensional publicity has been carried out through new media platforms such as official service accounts, subscription accounts, Moments posters, and official channels such as mainstream media. It caused widespread repercussions in society.
Since the launch of the event, *** has donated 706,547 yuan to the "free lunch" project, which is equivalent to 176,637 lunches based on the standard of 4 yuan. Directed to Chehe Primary School, Sanbao Town, Cenxi City, Wuzhou City, Guangxi Zhuang Autonomous Region and Junping Primary School, Xinqing Town, Teng County, Wuzhou City, Guangxi Zhuang Autonomous Region, delivering hot free lunches to the children in the two schools.
As the first Equator bank in China, Industrial Bank has been deeply involved in the field of green finance for 15 years. After years of continuous exploration and practice, a complete set of "In the future, Industrial Bank credit cards will continue to enrich and innovate green financial products, comprehensively upgrade green financial services, and increase support for people's livelihood consumption." We will make more efforts to help form a green and low-carbon lifestyle and create greater value," said the person in charge of the Credit Card Center of Industrial Bank. Related questions and answers: