Excerpts from 30 classic advertising slogans

1. Good to the last drop. The fragrance is strong, but the meaning is not exhausted. (Maxwell Coffee)

2. Obey your thirst. Obey your thirst. (Sprite)

3. The new digital era. The new digital era. (Sony Video Player)

4. e to where the flavor is. Marlboro Country. Visit the land of flavor, Marlboro World. (Marlboro cigarettes)

10. To me, the past black and white, but the future is always color. (Hennessy wine)

11. Just do it. Just do it. (Nike sneakers)

12. Ask for more. The desire is unlimited. (Pepsi fashion shoes)

13. The taste is great. The taste is great. (Nescafé)

14. Feel the new space. Feel the new realm. (Samsung Electronics)

15. Intelligence everywhere. Intelligent interpretation, everywhere. (Motorola mobile phone)

16. The choice of a new generation. The choice of a new generation. (Pepsi)

17. ent. (Kodak) Just the Kodak moment. (Kodak photo paper/film) Excerpts from world classic advertising slogans

Excerpts from world classic advertising slogans:

Intel: Give computers a Pentium core

Intel Corporation At first, the microprocessor was just called x86 and did not have its own brand. In order to highlight its own brand, starting from 586, the running speed of the computer was defined by the Pentium speed. It is said that in order to launch its own Pentium brand, Intel gave major computer companies a 5% rebate in order to put the words intel inside on their products and packaging. Giving computers a Pentium core is a pun. It not only highlights the brand but also appropriately reflects the functions and surging driving force of the Pentium microprocessor.

Toyota: There must be a road before the car reaches the mountain, and if there is a road, there must be a Toyota car

In the 1980s, apart from domestically produced cars, there were only imported cars from Japan on China’s roads. As Japan's largest automobile company, Toyota naturally dominates the Chinese market, and this wonderful slogan is very suitable for the situation at that time; it cleverly combines Chinese proverbs to reflect confidence and domineering, and is catchy. . Today, Toyota probably no longer dares to make such boastful claims, but many Chinese people still remember this slogan.

Goldlion: The World of Men

In addition to a good name, Goldlion’s success also lies in successful positioning. They position their products for successful and distinguished men. After years of perseverance, it has finally become the best in men's clothing, and this advertising slogan is the finishing touch and accurately reflects Goldlion's positioning and core values.

Vidal Sassoon Shampoo: My brilliance comes from your style

Vidal Sassoon is a rising star among Procter & Gamble's shampoo brands. They invited the internationally renowned hairdressing expert Vidal Sassoon to make their own brand Image ambassador, and use Vidal Sassoon's own name as the brand, thereby establishing an image of professional hair washing and hair care, and my brilliance comes from your style is the finishing touch.

Swatch: Landscape on the Wrist

When it comes to Swiss watches, it seems that only the image of luxury and exquisite craftsmanship are associated with it. However, in the face of the attack from Japanese watches, the luxury of Swiss watches seems to have faded.

The emergence of Swatch broke this unfavorable situation. They appeared as a leader in fashion and high quality at low prices. They also had many styles and limited production quantities. Their bright colors and exquisite shapes were just as the advertising slogan expressed: wristwatches On the scenery line.

UpS Express: Cherish what you have entrusted, just like delivering it yourself

The advertisements of express companies often highlight the word "fast", but UpS Express Company has shaped itself more through a series of advertising campaigns. In order to create a friendly image, from the handsome young man greeting good morning to the smiling faces of the service staff, UpS pays more attention to the appeal of the image and cherishes what is entrusted to him. Just as a personal delivery embodies humanistic care and emotional communication.

Philips: Let's do better

Philips' achievements in the field of home appliances are eye-catching, and it has become the most profitable electrical appliance group among the top 500 companies. However, in addition to constantly emphasizing its innovative technology in its advertising campaigns, Philips never forgets to humbly say "let's do better". This kind of gentle selling seems to be easier to win the recognition of the Chinese people. No wonder the love back then We have been working hard to come up with a copycat version.

Levi Denim: Different Coolness, Same Pants

Levi Denim is the earliest jeans brand in the world. It has always appeared with a personalized image among the younger generation. , cool culture seems to be a culture that never goes out of style. Levi jeans closely grasp the cultural characteristics of this group of people and appear in constantly changing advertisements with cool images to impress the new cool people who are fashion forward and maintain The freshness and lasting vitality of the brand.

Voluntary blood donation: I don’t know you, but I thank you!

Everyone who participates in voluntary blood donation will be moved by this slogan. Although it is simple, it is true. It reflects the fact of voluntary blood donation, and at the same time expresses the voice of a patient who accepts voluntary blood donation.

Avis Car Rental: We are working hard

In positioning theory, the first is always the winner. Therefore, in order to be in a favorable position in market competition, enterprises always The purpose of finding ways to occupy the first place in a certain field is to form a clear position in the minds of consumers. In the 1960s, Avis Car Rental Company was only the second largest company in the U.S. taxi market, but there was still a big gap in scale with Hertz Car Rental Company. However, Avis Car Rental Company faced its own disadvantages and boldly We tell consumers that we are second, so we work harder, thereby establishing a modest and progressive corporate image in the minds of consumers. Evers Car Rental Company has since firmly occupied the second position. From then on the second theory became famous all over the world.

Nissan: There was a Maxima in ancient times, but now there are Nissans

Almost at the same time, Toyota and Toyota entered the Chinese market, which was still very backward at the time. Their Duke, Sunshine, Blue Bird, and Fengdu sedans It has always been a popular model in the Chinese market. Nissan has used a very traditional Chinese advertising slogan in its Chinese market promotion: In ancient times, there was a thousand-mile horse, but today there are Nissan cars, which has shortened the distance with the Chinese people, thereby establishing Nissan's second position in China.

Lycra: The scenery is endless when retracting and unfolding

Although DuPont Lycra is not a tangible product, it is a tangible brand. DuPont registered its own spandex fiber as LYCRA in 1962, making DuPont's spandex fiber the most well-known raw material brand. There is unlimited scenery between retractable and retractable, which is the most vivid and artistic description of Lycra high elastic fiber, giving people a lot of room for imagination.

Microsoft Mouse: If you can’t hold it back, scroll quickly

This slogan is so unique, and it reveals wisdom in its cunning, which vividly hints at the flexibility of Microsoft mouse scrolling. , and use the language of wisdom to create a brand with a distinctive personality. This advertising slogan won the title of Taiwan's Golden Sentence in 1997, and the fast-rolling print advertisement also won many awards including the Taiwan Times Advertising Awards.

BMW cars: driving pleasure, unlimited innovation

Both BMW and Mercedes-Benz are high-end cars. The difference is that Mercedes-Benz embodies a sense of dignity and status, and owners often hire dedicated drivers to drive them. BMW is different. Although it also represents status, it obviously belongs to the younger wealthy class, and they often drive the car themselves to experience the driving pleasure of BMW. This is where the charm of BMW lies.

555 cigarettes: extraordinary, mellow and satisfying

The internationally renowned cigarette brand 555 is a star on the racing circuit. Although they cannot appear in the public media, they have become sponsors of various international car competitions and rallies. The communication language of 555 cigarettes reveals a kind of temperament and mentality, and uses a heart-attacking language style to satisfy the smokers' psychological feelings, making smoking a psychological experience.

General Electric: GE brings a better life

General Electric has many things to be proud of: the world's highest market value company, the world's most outstanding management guru, former GE President John ?Welch, and the slogan they have used for more than 100 years: GE brings good life. A plain language reflects the philosophy and purpose of General Electric. The more you taste it, the simpler and richer its connotation becomes. The more extraordinary it becomes, the more realistic it becomes.

FedEx: The mission must be achieved

Express companies pay most attention to service, and the most concentrated expression of service is speed and punctuality. As the world's earliest express company, FedEx has hundreds of Dedicated aircraft, so intercontinental transportation business can also be delivered 24 hours a day, just as their promise: the mission will be reached.

7-Up Beverage: Not Coke

Faced with the monopoly of Coca-Cola and Pepsi in the cola market, 7-Up Soda faced an embarrassing situation. At this time, 7-Up adopted reverse thinking and positioned itself as a non-cola. Carbonated soda established a distinction from Coca-Cola and Pepsi, but achieved unexpected success and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand new market for Qixi.

Tissot watches: Swiss Tissot, traveling around the world

Tissot watches are Swiss famous watches. Their advertising slogans use rhyme techniques to make them simple and easy to remember. They are an ingenious combination of the communication language of international brands and the Chinese language. model.

Pirelli Tires: Power comes from control

In 1997, Pirelli Tires launched a pan-European advertising campaign. They invited the famous French sprinter and Olympic women's 400m champion. Perec acted as the heroine and performed a thrilling story of a trapeze artist escaping from a monster. The purpose was to promote Preparatory Tire's new slogan: Power comes only from control. The results caused a pan-European sensation.

Kodak: This is the moment

The No. 1 brand in the film market never has to emphasize the saturation of its colors and the fineness of its grains. Instead, it uses the wonderful and unforgettable moments in life to impress consumers. The eternal theme of Kodak film is to retain beautiful moments and give you eternal memories. Whether it connects every moment of life or just this moment, it is a concentrated reflection of the theme.

American Express Gold Card: A promise of a thousand gold

The Chinese idiom "A promise of a thousand gold" is cleverly used to express the characteristics of a credit card.

Motorola: Flying Beyond Infinity

In the analog era, Motorola was the well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by the rising star Nokia in the digital era and lost its past glory. Motorola dreams of one day spreading its wings of freedom again, soaring high and flying beyond infinity. This is Motorola's ideal. Today, in the era of unlimited Internet, Motorola is finally flying high again and flying freely. A bilingual version of Shakespeare's classic quotations in Chinese and English

A bilingual version of Shakespeare's classic quotations is here, about love, inspiration, and reading. Friends who like Shakespeare, don't miss it!

1. Some rise by sin, and some by virtue fall. (Measure for Measure 2.1) Some people rise by sin, and some fall by virtue. "Tit for Measure"

2. O, it is excellent to have a giants strength; but it is tyrannous to use it like a giant. (Measure for Measure 2.1) It is good to have the strength of a giant. , but abusing power like a giant would be an act of cruelty.

"Tit for Tat"

3. Ill pray a thousand prayers for thy death but no an? mit. (A Merchant of Venice 2.6) Love is blind, lovers cannot see what they do Stupid thing. "The Merchant of Venice"

13. All that glisters is not gold. (A Merchant of Venice 2.7) All that glisters is not gold. "The Merchant of Venice"

14. So is the and dignity: love looks not pact. (A Midsummer Nights Dream 5.1) Madmen, lovers, and poets are all children of imagination. "A Midsummer Night's Dream"

20. Beauty, wit, high birth, vigour of bone, desert in service, love, friendship, charity, are subjects all to envious and calumniating time. (Troilus and Cressida 3.3 )Beauty, wisdom, family status, strength of arms, career, love, friendship and kindness must all be at the mercy of jealous and ruthless time. "Troilus and Cressida"

21. You gods divine! Make Cressidas name the very crown of falsehood, if ever she leave Troilus. Cressida betrayed Trolis, so let her name be reviled forever! "Troilus and Cressida" cf funny advertising slogans (summary version)

Funny advertising slogans (1)

The monkey entered the cornfield, broke off one with his right hand, and put it under his left armpit. Then he found a better one, so he broke off another one with his left hand and put it under his right armpit. In this way, the monkey was busy for a long time. , still showing no signs of stopping. At this time, the companion who was watching on the side became anxious: "Okay, okay, have you found the good one?" The monkey who broke the corn turned around and said seriously: "There is no best, only better!"

A group of monkeys, linked end to end, leaned out to catch the moon in the river, over and over again, but never succeeded. An ignorant little monkey was anxious: "When can we catch the moon?" "Don't you see?" The monkey king said seriously: "We have been working hard."

Funny advertising slogans ( 2)

The fox saw a rack full of ripe grapes from a distance, and he started running and jumping from a distance. Once, twice, three times... In the end, I could only give up in frustration. The crow standing high up said: "Mr. Fox, I bet these grapes are still sour." The fox swallowed and sighed: "It's delicious, you can see. Alas!"

Crow Found a half bottle of fruit milk, and its mouth was obviously unable to drink the sweet liquid. It thought for a while and decided to pick up the small stones in its mouth and throw them into the bottle one by one. After unremitting efforts, the water surface rose and the crow took a delicious sip. At this time, a few more birds flew over. The crow licked its beak and looked at everyone: "Have you drank today?"

Funny Advertisement (3)

The monkey entered the cornfield, broke off one with his right hand, and put it under his left armpit. Then he found a better one, so he broke off another one with his left hand and put it under his right armpit. The monkey was busy for a long time and still showed no sign of stopping. . At this time, the companion who was watching on the side became anxious: "Okay, okay, have you found the good one?" The monkey who broke the corn turned around and said seriously: "There is no best, only better!"

A group of monkeys, linked end to end, leaned out to catch the moon in the river, over and over again, but never succeeded. A naive little monkey was anxious: "When can we catch the moon?" "Don't you see?" The monkey king said seriously: "We have been working hard.

"

Funny Advertising Slogans (4)

The fox saw a rack full of ripe grapes from a distance. It started running and jumping from a distance. Once, twice, three times ...In the end, I could only give up in frustration. The crow standing at the top said: "Mr. Fox, I bet the grapes are still sour. The fox swallowed and sighed: "It's delicious, you can see it." well! ”

The crow found half a bottle of fruit milk, and its mouth obviously couldn’t drink the sweet liquid. It thought for a while, and decided to pick up small stones in its mouth and throw them into the bottle one by one. With unremitting efforts, the water surface rose, and the crow took a delicious sip. At this time, several birds flew over. The crow licked its mouth and looked at everyone: "Have you drank today?"