The Everbright Bank Unbounded Credit Card is launched by China UnionPay and China Everbright Bank. The card is a digital credit card with a virtual entity, allowing you to enjoy personalized rights and interests in diverse life scenarios. This card is a platinum card, and you can enjoy the annual fee-free policy when swiping the card.
China Everbright Bank (CHINA EVERBRIGHT BANK, Everbright Bank) was established in August 1992. It is a national joint-stock commercial bank approved by the State Council and approved by the People's Bank of China. It is headquartered in Beijing. China Everbright Bank was listed on the Shanghai Stock Exchange in August 2010 and on the Hong Kong Stock Exchange in December 2013.
As of the end of June 2021, China Everbright Bank has established 1,299 branches in the country, achieving full coverage of the domestic provincial administrative regional service network. The institutional outlets radiate to 149 economic center cities across the country. In 2021 China Everbright Bank ranks 32nd in the "Top 1000 Global Banks" list, and 25th in the 2021 "Top 500 Global Bank Brand Value Rankings".
As of July 6, 2011, the cumulative number of credit cards issued by China Everbright Bank exceeded 10 million, successfully ranking among the top players in the domestic credit card industry.
Ebright Bank’s credit card business was launched in 2004. It is one of the earliest joint-stock commercial banks in China to launch credit card business. Since the issuance of the card, Everbright Bank Credit Card Center has adhered to the purpose of "customer-centered" and is rooted in traditional Chinese culture. By promoting product innovation and improving service quality, it has promoted brand management and achieved large-scale development, and finally established an individual Based on the comparative advantages of market segments, we have developed a unique credit card operation path and achieved impressive results in just 7 years.
In line with the core values ??of "gratitude, innovation, and win-win", China Everbright Bank Credit Card continues to innovate its business model and is the first in China to establish a scientific decision-making system based on data warehouse and with business intelligence as its core. Support system, using advanced data warehouse, data mining, OLAP (online analytical processing) and decision support technology, through customer value stratification, customer life cycle management plan, marketing activity management platform and other projects as well as various forecast models, to analyze customer transactions It is the first company to launch UnionPay Platinum Card, VISA Infinite Card and other products, the first mobile phone dynamic password verification method, and by improving value-added services, branch services, telephone services, repayment services and card use services, etc. Form a differentiated service system for Pujin card, titanium card, platinum card and unlimited card customers.
In 2010, the bank pioneered the first integrated deposit and loan card in the world, marking the birth of a truly integrated debit card and credit card product, creating a "new concept, new model, and new standard" Credit cards with Chinese characteristics have achieved great success, once again leading the development of China's credit card industry.