In June last year, 5438+065438+ 10, Pudong Credit Card launched the first credit card life consumption platform in the industry-"Xiaopu Huahui" merchant alliance platform, combining Cartier, KFC, Pizza Hut, Nike and other high-quality merchant resources to create a new consumption model of "benefiting the people".
Recently, Pudong Credit Card and KFC have reached a further in-depth cooperation, and its take-out platform has officially settled in Xiaopu Huahui. Users only need to log in to Pudaxiben, the official app of Pudong Development Credit Card, and they can order KFC take-out online at preferential prices to complete the special activities from 50 yuan to 20 yuan. This is the first time that KFC has carried out in-depth cooperation with the bank financial app, and it is also another active exploration of the continuous layout of O2O consumption scenarios by Pudong Credit Card.
The reporter's experience found that users can log in to the activity platform by opening the "Puda Xi Ben" APP, and can obtain nearby "Xiaopuhuihui" merchants according to their current location through intelligent positioning function; A variety of consumption scenarios can be supported under the same business, such as purchasing rights and interests, paying bills online, etc. In addition to our common food coupons and full discounts, Xiaopu Huahui's most distinctive features are its extra 3-5 times points and 3% rebate on consumption. From March 18, "Shop Hua Hui" will also launch a "half price every day" activity, with a theme every day from Monday to Friday, which will bring users a surprise experience in the form of multiple interactions.
Such a large amount of welfare feedback naturally attracts the love of a large number of users; Less than four months after its launch, Shop Hua Hui has reached cooperation with more than 40,000 merchants, covering more than 350 cities, and more than 450,000 users have enjoyed tangible consumption feedback on Shop Hua Hui.
The relevant person in charge of Pufa Credit Card said that the construction of "Xiaopu Huahui" platform has always been based on the actual consumption scenarios and consumption needs of customers, and this cooperation with KFC has achieved deep integration and opening up from the bottom of the system, aiming at providing users with a better and more convenient consumption experience through the optimization of the whole process.
? Observers in the industry pointed out that "Shop Hua Hui" adopts a two-pronged approach of "explosive activities and regular activities", and users enjoy real welfare benefits, forming a brand effect of "looking for Hua Hui with preferential treatment". At the same time, from "reaching users, encircling users and ultimately benefiting users", Pudong Credit Card has successfully built a financial ecosystem that benefits the people through a series of logical layers. In this ecological circle, users, brands and businesses can all get their places and get considerable value-added development; This initiative, which is the first in the industry, also reflects the advanced strategic thinking of Pudong Credit Card in mobile consumption in the financial field, which is worth learning from in the industry.
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