The target audience and marketing strategy are different.

1. The target audience is different. The target audience of general marketing is usually rational consumers, focusing on the cost-effectiveness of products or services, while the target audience of credit card marketing pays more attention to consumption rewards and discounts, and is more inclined to be impulsive. Consumption and the pursuit of short-term happiness.

2. Marketing strategies are different. General marketing mainly uses traditional advertising, promotional activities and sales channels, while credit card marketing pays more attention to innovative and personalized marketing methods, such as launching co-branded cards and providing Activities such as preferential discounts and points redemption to attract more customers to apply for and use credit cards.