Current location - Trademark Inquiry Complete Network - Futures platform - As a new futures broker, in the face of enterprise leaders, how to make enterprises do hedging business, is this broker market saturated? What is the first step?
As a new futures broker, in the face of enterprise leaders, how to make enterprises do hedging business, is this broker market saturated? What is the first step?
First of all, I want to tell you that this kind of broker is saturated. After every futures product goes on the market, many futures companies will catch all the enterprises related to this product. If these companies are relatively concentrated, there will be many futures companies that day, so there must be many competitors. Hedging transaction is a good starting point for futures companies to develop corporate customers. As for how to develop: 1, make preparations in advance, get to know the other company, and then conduct in-depth research on the futures varieties to be made, especially the fundamentals. Because the customer will not talk to you about the transaction at first, whether you can make the customer feel that you are professional depends on how much you know about the fundamentals. 2. When chatting with customers, don't just ask about futures. Talk to the customer about the spot first, and provide something you don't know and are interested in from time to time, and find the other party's demand points in the process of chatting (some want to avoid risks, some want to speculate, some lack funds, some can't find a home, etc.). ). All demand points can actually be met through futures. The key is how to find each other's needs. If there is no demand, 3. Find the people you need to do public relations, and don't spend too much time and energy on people who are not very important. If you are a new employee, don't know much about the above places, and don't have excellent professional knowledge, then run more, collect a lot of high-quality customer resources, and then cooperate with the old manager. As for sharing, don't care too much. The key is to study more. If you don't even want to spend time talking, learning and cultivating the market, then find customers who are already doing it.