Gold shops are generally more expensive than banks, but if you want to invest, the purity of gold bars in banks is guaranteed and the procedures are formal. After all, it is supervised by the China Banking Regulatory Commission, but it is not that the gold bars in the gold shop are not good, but that the store rent and advertising promotion in the gold shop are relatively large and the cost is relatively high. Buying gold bars is not as good as going to a professional gold shop, because the bank's gold investment is only part of the intermediary business, and the trading quotation, platform, custody and other services are not as professional, timely and transparent as the gold shop. However, it must be noted that physical gold bars belong to long-term investment varieties, and not all gold shops sell gold bars. Be sure to choose a gold shop with its own gold mine members, precious metal refinery members, members of Shanghai Gold Exchange, and major shareholders with listing background. Gold shops are more expensive for the following reasons:

1, different kinds of gold bars.

Generally speaking, there are two kinds of physical gold bars, one is investment gold bars, and the other is craft gold bars. As the name implies, investing in gold bars is more valuable. This kind of gold bar is simple in die casting, simple in process, without additional processing procedures, less in surface decoration, simple in appearance and low in process cost. As the name implies, the craft gold bars are exquisite in appearance, and some are commemorative themes, such as the Year of the Monkey Zodiac gold bars, the New Year gold bars, the Olympic gold bars, the Expo gold bars and so on. This kind of gold bar has better technology and is often more collectible. Of course, the cost of better technology is higher, and it is naturally more expensive to sell.

2. Different supply channels.

The bank's gold bars are managed by the state and exported to the market. The corresponding prices are also set by the state according to market conditions and cannot be changed without permission. Gold shops belong to individuals, and there are relatively many sources of gold bars. Middlemen earn the difference and the cost of getting goods is high. On the other hand, the price of gold bars in gold shops will be adjusted according to the actual situation of the market, with a large adjustment range.

3. The operating costs are different.

Banks are financial institutions, and selling gold bars is only one of the many businesses of banks. Banks earn the premium value of gold bar investment, rather than selling gold handicrafts.