Before buying gold, it is recommended to know the basic knowledge of the gold market, including the formation mechanism of gold price, market supply and demand, trading methods and so on. You can increase your understanding of the gold market by reading related books, research reports or consulting financial professionals.

Gold can be purchased through various channels, such as banks, gold exchanges, physical gold shops and precious metal dealers. Each channel has its own characteristics and risks, and you can choose the appropriate purchase channel according to your own needs and risk tolerance.

Pay attention to quality and purity when buying physical gold. The purity of gold is expressed in one thousandth, and the gold with higher purity generally has more potential to preserve and increase value. When buying gold bars or coins, you should choose a reputable and regular seller to ensure that you buy products that meet the standards.

Matters needing attention in identifying gold

1, purity test: the purity of gold is an important indicator to measure its value. Gold can be identified by looking at the marks on gold ornaments or gold bars, such as the lettering of thousands of feet with purity (for example, 999 means 99.9% pure gold ornaments). Purity testing can also be carried out by professional institutions, such as gold shops, precious metal exchanges or third-party testing institutions.

2. Weight confirmation: The value of gold is directly proportional to its weight. When buying gold, you can use a scale or balance to confirm the actual weight of gold. It should be noted that gold is generally measured in ounces or grams, ensuring that it is confirmed according to the appropriate measurement units and standards.

3. Brand authentication: Choosing a reputable brand or manufacturer can improve the reliability and guarantee of buying gold. When buying gold ornaments or gold bars, try to choose a reputable gold shop or brand. At the same time, you can consult relevant information or seek recommendations from professionals to understand reliable brand information in the market.

4. Gloss and color: Gold has a unique luster and color. Real gold usually appears bright golden yellow, while inferior or counterfeit gold may appear dim or uneven color. By observing the luster and color of gold, we can preliminarily judge its authenticity.