They believe that the business model includes nine elements: customer segmentation, value proposition, channel access, customer relationship, income source, core resources, key business, important partners and cost structure.
It is worth noting that the business model is not just a simple combination of these nine elements, and there is an inevitable internal relationship between them. A good business model can organically link these elements together, thus clarifying the internal business logic of an enterprise or an activity.
brief introduction
Customer segmentation is used to describe different people or organizations that an enterprise wants to contact and serve, and mainly answers two questions: "Who are we creating value for" and "Who is our most important customer".
Value proposition is used to describe a series of products and services that create value for specific customer segments. It mainly answers the following questions: "What kind of value should we deliver to customers", "What kind of problems are we helping customers solve", "What kind of customer needs are we meeting" and "What series of products and services are we providing to customer segments".