The focus of asset management is mainly "assets". Asset managers first raise investors' funds, then invest in the capital market to find profit opportunities, and then distribute profits to investors. In other words, the stronger the investment ability, the higher the income, helping customers to preserve and increase their wealth. Therefore, asset management emphasizes investment ability.
The focus of wealth management is "people" and "customers". Wealth management companies need to maintain the relationship with customers and make different planning schemes according to the different needs of each customer. Only by providing the best service to customers and maintaining a good relationship with customers can wealth management institutions own and expand customer resources.
Difference 2: Asset management focuses on product design, while wealth management focuses on asset allocation.
Asset managers need to get benefits from the capital market, so they will pay more attention to product design, including considering the risks and benefits of investment objectives and exploring the value of certain assets. Only in this way can we meet the needs of investors.
Because wealth management institutions face different customers and emphasize "choosing the right products for the right people", they pay more attention to asset allocation when planning for customers, including how to choose small assets and how to arrange large assets. For example, customers with strong risk tolerance can configure high-risk and high-yield products; Customers with weak risk tolerance can allocate fixed risk products with low risk, such as national debt and stable income portfolio investment plan.
Difference 3: Asset management pursues depth, while wealth management pursues breadth.
From the perspective of specialization, asset management pursues the depth of specialization. To deeply grasp the benefits and risks of financial products, and at the same time formulate or change investment strategies and positioning according to market conditions, it requires strong professional ability and long-term accumulated risk control ability. Wealth management pursues a broad professional breadth, and it is necessary to understand every product in every financial field, and then provide different investment and financial advice according to the actual needs of investors.
Golden Axe is an asset allocation service platform driven by research and technology. Starting from family goals and planning, Golden Axe is committed to providing customers with one-stop family financial analysis, investment strategies and cross-cycle, all-category and diversified fund allocation schemes. Services cover convenient product search, fund redemption, net worth inquiry, wealth bookkeeping, configuration planning, investment consulting, etc. On the mobile side, PC side and WeChat side, it will eventually help families realize the preservation, appreciation and inheritance of wealth.
Up to now, the number of middle-class and high-net-worth registered users on Golden Axe Platform has exceeded 800,000, and the cumulative allocation of funds such as Public Offering of Fund, Sunshine Private Equity and Private Equity has exceeded 35 billion. More than 654.38 million families have obtained professional, independent, real-time and efficient one-stop asset allocation advice and fund trading services.