Project name:

Campus auction

Activity content:

Conduct an auction with the unused daily necessities of senior graduates as the main object and the idle daily necessities of freshmen, sophomores and juniors as the object.

Venue:

Auction venue is selected in the basketball court of South School of Finance University

Mode:

First, negotiate with the school about basketball field, and then distribute the auction information to the students by distributing leaflets and posting posters to collect the information about the items to be auctioned and the list of bidders. Then go to the major manufacturers outside the school to find a partner as a sponsor, and finally invite a song and dance performance team.

Profit model:

With sponsorship fees and bidders' bidding qualification fees (i.e. membership fees) as income sources, we provide free services to suppliers who provide auction items.

Beneficiaries:

1). Sponsors have obtained advertising publicity, which laid the foundation for the improvement of business performance in the future

2). Students who provide auction items can sell their idle items at a higher price without throwing them into the trash can or giving them away.

3) The bidders get what they want.

4) Teachers and students will get entertainment and relax.

5) The organizer, that is, my team and I, got rich rewards from this planning and implementation process.

Financial accounting:

Cost:

1. Printing expenses of leaflets and posters

2. There may be venue fees for the school.

3. Please pay for the song and dance troupe.

4. Get the bus fare for sponsoring and inviting the song and dance troupe.

5 communication fees between team members and between team members and outsiders.

6. Internet access fees caused by online search of unknown information.

source of income: sponsorship fee and bidding qualification fee

auction time: it can be held twice in a row during the period when senior students sell used books, and it can be held every Tuesday from 3: pm to 6: pm.

Attachment:

1) Campus auction, especially public on-the-spot auction, is unheard of in Finance University, so holding the first "××××" Cup auction of Finance University will definitely attract many teachers and students to watch. Needless to say, there will also be a large number of onlookers who provide auction items and bidders.

2) The more lively the scene, the more onlookers there are, the greater the advertising effect of sponsors, and thus the greater the brand promotion of sponsors. What is a successful advertisement? Successful advertising is to maximize the "eyeball effect". In addition, it will also promote the brand promotion of the song and dance performance team to a certain extent, but its target customer group is not college students, otherwise it can be pulled into the sponsor team. In that case, it can not only perform for free, but also increase a considerable income, not increase the cost.

3) Providing free services to auction commodity providers will enhance their enthusiasm for participating in the activities, and "turning waste into treasure+selling higher prices+free services" will greatly enhance their enthusiasm for participating, so that we can collect a large number of commodities.

4) Give publicity to each dormitory first, and then consult each dormitory to see if anyone is willing to participate in the auction. Everyone who participates in the auction only pays 5 cents, and then issue a small card, with which they can qualify for the auction and collect the items. Why do you do this? It is a common practice in the auction industry to let members pay fees, which is to improve the enthusiasm of bidders and benefit sellers. It's like chasing a girl, you have paid and you want to get something back. You want to buy a commodity after you have paid the fee, otherwise the fifty cents will be lost. Then why should we set the price so low? It is because we want to win more people to participate in the auction, create a greater eyeball effect for the brand promotion of sponsors, and satisfy the sponsors, because our main income is in the sponsor, and it can also reduce the burden on students. So the effect of this 5 cents is extraordinary, which is beneficial to both buyers, sellers and sponsors.

5) The main difficulty lies in the classification and numbering of commodities, and matching the numbering with the seller's commodity price. We can evaluate the qualifications of the goods provided by sellers, collect and number the goods that everyone needs and can arouse the interest of bidders, and then label them with the starting price. It is suggested that sellers set the starting price at a low level. This is good for sales. If your goods are really worth the high price you think, then the price will naturally go up in the auction.

6) Take the reserved auction method and return the goods that have not been auctioned to the owner.

7) After the first event, if it is successful, the number of bidders will be expanded.

8) why should it be held twice? Because after two times, people's enthusiasm for this event will be reduced, and two times will be enough for sponsors' publicity. Sponsors will not be very willing to sponsor if they hold one more time.

Summary:

1) Business model is an invisible hand for modern enterprises to make money. No matter how good management and corporate culture an entrepreneur talks about his success. In fact, they didn't get to the point. What really led to their success was the business model of their enterprise. Only by having a successful business model as the foundation, coupled with excellent corporate culture and advanced management, can an enterprise succeed. So why are entrepreneurs reluctant to tell the real reason for the success of their enterprises? Because they don't want to make money too naked. Just as capitalists never want employees to know that they have been exploited by capitalists. Also, the business model is a very confidential thing, who wants to let his colleagues know his way of making money! Moreover, a successful business model is a business model that is difficult to be imitated by other manufacturers, so they don't want to disclose it for fear of being imitated by other manufacturers. The business model of this plan is: don't make money from sellers (this is different from ordinary auction companies), only make a little money from buyers, and all the rest comes from sponsors.

2) A successful business model must be an overall solution that is good at integrating resources. The resources to be integrated in this plan are divided into two categories: internal and external. Internal refers to my team. I want to coordinate the relationship among the internal members and take effective management to make it the most valuable internal resource. External refers to sponsors, song and dance troupes, sellers, buyers and schools. This requires my team to communicate with them and coordinate management, so that they are willing to participate in this activity.

3) connections determine success or failure. Through this planning activity, I have a deeper understanding of "connections determine success or failure". For example, if I sponsor, invite a song and dance troupe, negotiate with the school to ask for a venue, edit posters and leaflets, distribute leaflets to each dormitory, communicate with sellers and buyers, and so on, I will certainly accumulate a lot of contacts through this activity. This kind of personal relationship will be beneficial to other careers in the future. For example, I will become friends with the manager of the sponsor and the head of the song and dance troupe. If there are any business opportunities in the future, just integrate them, so that everyone can make a profit.

4) Little things make sense. Through this auction, I realized what "win-win" or "win-win" means. Sellers, buyers, sponsors, song and dance troupes, me and my team members, as well as teachers and students onlookers all benefited from this activity. This is also the "external economy".

5) This plan makes me realize why it is easy for salesmen to start their own businesses. Because they have accumulated a lot of contacts and customer resources in the process of running business. You can start a business as long as you start a new stove or re-integrate these resources through business opportunities.

6) It is easy to start a business as a salesman, but I always feel that I have little stamina. Because of efficient management, capital operation, listing, stocks, options, futures, backdoor listing, foreign exchange speculation and many other practical operations, he has never been exposed. So the stamina is not great. It is easy to start a business, but I always feel that I can't do much unless the opportunity is good. People who have been in large companies and enterprises tend to grow bigger if they go to sea. But it will take a long time. This is called a late bloomer. Yin Mingshan, the boss of Lifan, and Niu Gensheng, the chairman of Mengniu, belong to this type.

7) From this plan, we have a better understanding of the national policy of encouraging entrepreneurship and stimulating domestic demand under the current economic crisis. Take this planning as an example: If my team and I are among the unemployed, this planning is one of my entrepreneurial projects. So first of all, my team and I make money. Then our income will buy goods from other manufacturers. Then the products of these manufacturers will have a market, and there will be no need to lay off employees when the products of these manufacturers have a market. Another example is the people in the song and dance troupe. If they make money, their song and dance troupe will have the funds to buy more new musical instruments to equip their bands, and the factory that produces musical instruments will be alive. There are also sponsors, who promote their brands in Caida, and Caida students are happy to consume their products. Their enterprises will be invigorated, and if they are invigorated in such a virtuous circle, the workers in the factory will not be unemployed, so that the whole national economy can be invigorated and the economic crisis can be easily overcome, thus forming a domino effect. So if you are patriotic, start a business and spend.