1, display category:
Internet display advertisements are very diverse. It can be seen in small games, Weibo, WeChat and other social software that Baidu also has a display advertising platform called Baidu Alliance. There are millions of websites on the Internet that are members of Baidu Alliance System, and now there are popular DSP advertisements, programmatic buying advertisements and video advertisements, which are also branches of display advertisements.
2. Knowledge category: Encyclopedia, Zhihu and Know.
Knowledge is a part of social marketing and it is authoritative. Go to Zhihu and Baidu. After reading the 10 Q&A, you will basically understand what the answer is. The operation brought by knowledge platform to advertisers is often more diversified. The so-called diversification means that the promotion form of knowledge platform is more content operation and farming.
For example, if a company wants to promote a skin care product, it can create a Zhihu account to ask questions, and then use another account to answer this question, thus spreading brand information on the knowledge platform. Often do not need a lot of advertising consumption and investment, the channel effect is twice the result with half the effort. Baidu Encyclopedia, users who want a brand will look at the introduction of Baidu Encyclopedia. Anyway, the introduction of Baidu Encyclopedia is fair.
3. Original information flow advertisement
Statistics show that there are three common ways for users to use touch-screen smart phones: 1, 95% of instant messaging, and WeChat is used very frequently; 2, 80% of the search; 3.79% of news reading. In the process of watching news, various information streams will be brushed. It can be seen that information flow is a unique advertising form in the era of mobile Internet.
Step 4 search for advertisements
Search advertising is a form of advertising that is different from other advertisements. Most advertising forms are actively pushed to users by advertisers. Search advertisement is an advertisement displayed after users take the initiative to search, which is its biggest feature.
5. Activities: LBS, content marketing, AR/VR/AI, AR augmented reality technology.
AR, an augmented reality technology, can also be applied in the field of Internet platform or mobile Internet platform. Face technology can also have some cooperation and gameplay in the marketing field.
6. Social category: word-of-mouth marketing
The core point of word-of-mouth marketing is to find the explosion point. The so-called explosion point is the impulse to actively share after seeing the advertisement. When we see an advertisement, we have an impulse to forward it, and the point that produces this impulse is the explosion point of word-of-mouth marketing. If social word-of-mouth marketing cannot produce this well, it may not be a successful social word-of-mouth marketing.
Every advertisement changes according to different marketing. Only by finding the right starting point and combining quality with efficiency will you always get the most suitable marketing advertisement.