This theater was named "Five Immortals Cinema", NICKELODEON. This is a combination of the word NICKEL and the word ODEON in Greek. "Five Immortals" is American nickel, so it is also called "Nickel Cinema". Car owners use this low fare to advertise. Results From 8: 00 a.m. to 8: 00 p.m., 96 seats in the theater were packed and nickels were rolling, with an average weekly income of more than RMB 1000. The main customers of "Nickel Cinema" are American immigrants from the poorest class in society. The success of "Nickel Cinema" soon set off a wave of imitation in the United States, which not only brought huge economic income to the United States, but also greatly stimulated the distribution, screening and film industry in the United States. By 1906, it is estimated that there will be 100 screening places in Pittsburgh, and by 1908, there will be 8,000 to 10000 screening halls in the United States.

Interestingly, the founders of the "5 cents cinema" are mostly recent immigrants, especially Jews who fled Central Europe, including shoemakers, businessmen and workers. Some of them later became celebrities in the film industry.

19 10 At the beginning of the year, the cinema with 5 cents began to be replaced by a bigger and more luxurious screening hall.