Zhang, the founder of On War, is known as the "China Taoist cultural disseminator" and "the general manager of the future military soul team". His investment philosophy is based on China, learning from the West to make use of it, simplifying the complex, guiding transactions with ideas and controlling skills with Tao. In On War, he combined China culture with futures investment and perfected his investment philosophy.

Zhang advocates the investment concept of taking China as the center, learning from the west for use, simplifying the complex, guiding transactions with ideas and controlling skills with Tao.