1, with different levels
The superior of the first-class dealer is the manufacturer, and the subordinate is the second-class dealer; The superior of the secondary dealer is the primary dealer.
2. Commodity prices are different.
The price of the first-class dealer is directly managed by the manufacturer and cannot be adjusted at will; The secondary dealers are not directly managed by manufacturers, so there will be a considerable discount on the price, which is also the feature of the secondary market that consumers pay attention to.
Moreover, the models sold by secondary dealers are all 4S shops, and after-sales maintenance and other services are also done in 4S shops, so there is no problem from the vehicle itself.
Extended data:
Dealer characteristics
1. With the development of business, the focus and direction of the first-class dealers will shift, or because the first-class dealers do not have enough strength and grasp in certain areas or fields.
2. No matter what kind of dealer, it must have its unique and irreplaceable role, otherwise there is no need to establish corresponding channels. Manufacturers should complete the necessary sales through or rely on the first-class dealers, develop the second-class dealers, and make up for the shortcomings of the first-class dealers. If you have a certain sales force, it is basically possible to develop a first-class dealer.
3. The so-called three-level dealers have no irreplaceable value compared with the first-level and second-level dealers. After multi-level distribution, their prices and profits have no competitive advantage and living space.
Baidu encyclopedia-secondary dealer
Baidu encyclopedia-primary dealer