If we must tell the node or major event of Meizu's decline from prosperity, perhaps the feud between Huang Zhang and Lei Jun is the most intriguing in this story. In 2008, Huang Zhang met Lei Jun for the first time, but he was amazed at each other's appreciation. Since then, they talked about the fan economy from mobile phone design, mobile phone batteries and new forums, and once became friends who talked about everything. ? Lei Jun and Huang Zhang spent about three years on their honeymoon. On 20 10, Lei Jun arranged for Yu Yongfu of UCWeb to talk about investment with Huang Zhang again, but it still collapsed. This year, Xiaomi suddenly released MIUI mobile phone operating system, which shocked Huang Zhang and even made him feel like a "baiwenhang".

The domestic mobile phone market is surging. 20 1 1, Xiaomi stirred a pool of spring water at a low price of 1,000 yuan. OPPO and VIVO have played a great role in advertising marketing, while Huawei takes the high-end mobile phone route in R&D core technology, and Zhang Huang is the only one. He still doesn't advertise, accept media interviews or even communicate with the outside world. He devoted himself to the role of Meizu's chief designer, but the products he launched were not good enough. Technology can't support ambition. Meizu's later models are like semi-old Xu Niang, with strong self-esteem, which has lost its appeal in front of youthful and beautiful OPPO and affordable millet.

As we all know, the early Meizu was called MP3. In 2003, MP3, as a novel and compact music listening device, swept the country. In June of that year, Meizu's first MP3 was launched. In the student days of many people, the glory of owning a Meizu MP3 with exquisite appearance and perfect sound quality is almost equivalent to owning a new iPhone4 later, and its fans' loyalty and admiration for this small enterprise in Zhuhai is no less than the later "fruit powder".

The early Meizu won the proud labels of "exquisiteness", "nobility" and "quality" by virtue of Huang Zhang's critical "craftsman" spirit and the strategy of "being close to the people". In this way, Meizu has gained a large number of fans and excellent reputation without relying on advertisements or low prices. In 2006, Meizu's annual MP3 sales exceeded 654.38+0 billion, becoming "the first domestic MP3 player". Perhaps it is because of their feud that Huang Zhang speaks such a language. Xiaomi succeeded anyway.