The deposit is mainly used to ensure that the merchants operate according to Taobao Tmall rules, and pay liquidated damages to Tmall and consumers according to Tmall service agreement and related rules when the merchants violate the rules.

According to the nature of the store, the deposit amount is as follows:

1, Tmall manages "service category" and "electronic ticket voucher", and the deposit is 1 ten thousand yuan;

2. The deposit for the secondary store of "medical services" under "medical and health services" is 300,000 yuan;

3. The deposit for online games and QQ, telephone communication and tourism is 1 10,000 yuan;

Extended data

Taobao shop to pay the deposit has the following advantages:

1. After paying the basic deposit, brand-new products can be released on Taobao platform (except for some categories that are not compulsory to pay and used/idle products).

2. Joining the consumer protection and paying the deposit can not only help improve the buyer's shopping decision, but also have certain advantages in the search and sorting of commodity stores.

Reference materials? Taobao Customer Service Center-What is Tmall Margin?