Lead: How deep do you know about the securities industry? The following is what I share with you, which is the understanding of the securities industry summarized by an industry person, for your reference only! For more specific information, please continue to pay attention to the new graduate training network!

1, compared with the banking industry? The gap between average wages

Finally, the income gap of securities banks is discussed by comparison. Many people may think that the return on securities is high, but it is not. You think you are blinded by some special circumstances.

It is not surprising that there are people with particularly high wages in any industry. The question is what is the average level of this industry. There are many kinds of bank income, because there are many kinds of bank income. I have counted the income types of a typical bank, including 34 kinds of income, each of which may not be much, but the sum is always a considerable figure. At the same time, you should also consider giving him extra points in working environment, stability and social status.

If you think that the income of 654.38+00,000 people in securities firms is very high, I want to tell you that in banks, the proportion of people with income of 654.38+00,000 and stable at 654.38+00,000 is much higher than that of securities firms. It is reliable to say that the average income of all employees (including contract workers) in the five major banks plus joint-stock banks and city commercial banks is about twice that of all employees in the headquarters and business departments of all securities companies in China. If you don't believe this figure, then I have nothing to say. If you really stay at the bottom of these two industries, you will agree with me.

2. The essence of profit in the securities industry.

If you want to enter an industry, the prudent choice is to understand the profit model and future trend of this industry first. This is necessary homework. When you see the so-called securities industry? Cattle man? Out? Amazing? After the payroll, when the tide is surging, you'd better first find out what the securities industry relies on to pay these cattle B such high wages, and why? If you don't understand and don't believe it, it only means that you are stupid.

What does the securities industry rely on for profit? This question is difficult to answer. After more than a hundred years of development, the securities industry in the United States has three main sources of profit: first, global investment banking, including equity investment and stock listing; Second, the profitability of stock tickets, futures and financial derivatives transactions, including asset management; The third is to provide investment channels and investment consulting services. The profit model of domestic securities industry basically refers to the American model, that is, investment bank, investment and brokerage.

3. Securities industry investment bank? The mediocrity of the majority, the brilliance of the few.

The main income of investment banks comes from underwriting income of listed companies. Once a company completes the listing process, the income of the securities company is very high. I haven't studied the rules of the game of foreign investment banks, but you must be clear about the rules of the game of domestic investment banks before entering this industry.

Investment banking is a bit like a hammer sale. If the company can go public, everyone will be happy. If you can't go public, then there is almost no income. It should be said that the risk is great. In China, if the investment banking business wants to make a profit, it must take three steps.

Step 1: Find companies that are likely to go public, or get a list that will definitely go public (explained in detail later). There are many companies that may go public, but there are also many investment banks. Everyone is trying their best to find such a company. The so-called listing list, such as the listing of Agricultural Bank of China, is impossible for you to get, and it needs to have a huge relationship.

The second step: material preparation and company reorganization after finding the company (that is, coaching the listing process). This is the place where most people are mediocre, and the reasons will be analyzed later.

Step 3: Everything is ready, but we still have to deal with the grandfathers of the CSRC. If you can't handle it, just wait. In the last few years, your hard-earned company will go bankrupt, and everything will be in vain.

So, what can you do in this sub-sector?

Can you find those good companies, drive away the bosses of those good companies and drive away all competitors at the same time? If not, can you contact the CSRC and list all SB waste companies?

If not, can you beat countless competitors in a tough competitive environment and get the sponsor certificate?

If you can't, you can only be an investment bank migrant worker. You will always live the most, and your income will never rise. If it is a bear market, you can only make do with yourself.

To be reliable, if you work in an investment bank, there is basically no future. In addition to some special brokers such as CICC and CITIC, you can get a bonus by joining the big project team. Basically, the pre-tax income of most brokers is below 6.5438+0.5 million. In case of bear market, the income is extremely low (two or three thousand yuan a month is common), and the migrant workers in investment banks are the first to be laid off.

4. Investment and research in the securities industry? Will soon face the cruelty of marketization

The recent madness in the sub-industry of investment research is really a bit excessive. Why crazy? There is a simple reason. Seemingly? High income? Seemingly? High status,? Seemingly? Work is easy.

What are the rules of the game in this sub-industry? Simply put, just two words: ranking. What ranking? New wealth analyst ranking. You don't need to know what this ranking is. In short, the annual salary of the top three analysts in the industry is 654.38+0 million (before tax).

Then ask, how can this ranking be higher? Voting is mainly institutional voting. If all the big institutional funds are invested in you, you will be great. The problem is that there are thousands of analysts in an industry. Why should others vote for you? Maybe you will say, because I can launch Daniu stock at any time! If you can really keep pushing bull stocks, then I advise you to go home and stock market. Why did you come to work? Anyone who is really in the market knows that this is impossible.

There is only one way left, and that is to market those fund managers. What's more, if you market well, those fund managers will not only vote for you, but also use the fund's money to buy the stocks you promote and build momentum for you. Without marketing, there is no way out, just wait for Bole to find you.

In terms of income, the average pre-tax income of employees in this sub-sector (the top 20 brokers) is 6,543,800+0.5 million, which is more stable than that of investment banks. This is why so many people want to go to this sub-industry.

Do you feel good? Wait a minute! There is a huge problem in this sub-industry, how to make a profit? At present, there is only one way for domestic securities firms to make profits from investment and research, that is, to cooperate with large institutions, which will sign contracts with some analysis teams of securities firms, get reports, consult strategies and give money at the same time. In this mode, only a few domestic securities firms can support their own investment and research personnel (about 5 people), others can't support themselves at all, and they have to rely on other businesses to support them.

Therefore, the domestic investment research sub-industry can be divided into two types, one is called seller's research institute, which supports itself by cooperating with large institutions; The other is called Buyer's Institute, which mainly supports itself through other businesses. The problem is that the investment banking business itself is difficult to guarantee now, and the profit rate of brokerage business is declining. How to support it in the future? Have you thought about it?

The market-oriented transformation of brokerage research institutes is inevitable. After the transformation, how do these investment and research teams survive? I haven't figured it out yet. Please tell me if you want to know.

5. Brokers in the securities industry? Bitterness of the underlying securities company

Brokerage business is a marketing business centered on account managers. Simply put, it is to pull people, dig people, and rob people to open accounts. If you can only do this job in this industry, then I can only admire your courage.

The survival of this sub-sector is as cruel as that of insurance salesmen. Now the streets are full of securities companies. It is difficult to find someone to open an account. I can't imagine. You can live a white-collar life in the above two sub-sectors, but you can only live a black-collar life in this industry, and the high elimination rate is absolutely unacceptable.

I know a well-known brokerage business department, and the proportion of account managers who left within one year is 76%, and they joined within one year.

The average monthly income of family managers is less than 4,000 yuan before tax, and they have to bear the assessment pressure of many indicators such as the number of accounts opened, the number of effective households, the number of effective assets, and the commission rate. If they don't reach it, they will be deducted.

In addition, the rate of decline in the profit margin of this sub-sector is very outrageous. At present, the gross cost rate of commission rate is about two ten thousandths, and the net cost rate is about 4.5 ten thousandths. You know, Huatai Securities now has a commission of 15,000 yuan! Think about it, how much of this meager profit can reach your pocket?

Are there any people with high incomes in this sub-industry? Yes, there is. The account manager I know has an annual salary of 2 million! But you can't be like them anymore. They have experienced a big bull market, with hundreds of millions of customer assets and a long customer list. In those days, picking up customers was as easy as picking up money, and the profit rate was as high as selling medicine. But you can't touch any of these.

In addition to account managers, the other two positions related to this industry are financial planners and analysts. Financial planners are mainly responsible for selling all kinds of securities firms' collective asset planning products. He had a hard time eating and couldn't finish the task. Think about what to do. The analyst is mainly responsible for maintaining customers, which sounds very handsome, but in fact, he is the nanny of customers, with only one purpose, to improve customer satisfaction, meet customer needs, and try not to let him reduce commissions, let alone change accounts. Anyway, all you have to do is find a way to stabilize. The average income of these two sub-industries is below 6,543,800+before tax, which is no less stressful than that of account managers, but the threshold is higher than that of account managers. If you want to go, think about yourself.

6. Investment in securities industry? The bright road to high pressure

The investment department of securities firms is the most promising department in my opinion. There are three broad investment departments. One is self-employed, that is, using their own company's money to stock; The second is asset management, which uses customers' money to stock; The third is fixed income, playing bonds to earn money. This department is under great pressure. As far as I know, in 2009, a well-known securities firm did not do well in self-management. In 10, all its self-management teams were dismissed. But the future is ideal, because market institutionalization is the general trend, and there will always be a shortage of big fund managers. If you're here for gold, I support you.

The problem is that the pressure is on the one hand, and the entry threshold of this department is very high on the other hand. If you don't have some hard power, you'd better give up hope.

7. Sales Department and Headquarters? impassable gulf

Having said that, some people will ask: It seems that the headquarters is better, so if I am in the sales department, is it possible to transfer to the headquarters? Tell you five cruel words: absolutely impossible. (Of course, if it matters, forget it. )

The distance from the brokerage headquarters to the sales department is no less than the distance from Mars to the earth. The business department of brokerage headquarters signs contracts with employees respectively, which basically belongs to two worlds and does not circulate internally. If you think about it, you will understand that the salary of the sales department at the headquarters is so poor, how can there be circulation opportunities? This is what I have repeatedly emphasized. If the brokerage business department recruits people, there is no need to invest in basic investment, because for most people, the business department is a place with no future.

;