This person, Li Yanhong, is a typical "sea returnee". 1999 returned from Silicon Valley to start a business. This company is called Baidu, a typical network technology company that makes search engines. The word "Baidu" is taken from Xin Qiji's "Looking for him in the crowd for thousands of Baidu, suddenly looking back, the man is in the dim light." Li Yanhong is the president of Baidu.
Li Yanhong is extraordinary-
When the famous search engines google, infoseek and yahoo were in full swing in the online world, he flew against the wind and returned to China to start his own search engine in China.
Like Bill Gates and Mike Dell, the top figures in the IT field, he gave up his readily available doctorate in foreign studies, dropped out of school and went into business.
In the cold winter of June, 2000, he not only won the big technical commission orders from Sina, Sohu, Netease and TOM, but also successfully raised $654.38+0 billion for the second time.
Less than two years after returning to China, he won the title of "Top Ten IT Man of China in 2002" with a company with less than 100 employees.
The Baidu engine he founded became famous in three years. In China, it has been comparable to google, and even surpassed google in some indicators, which has been praised as a miracle by the international network community. Baidu's daily traffic has now become one of the "four big" websites in China.
Google is in love!
At 4: 30 pm on June 4, 2003, Baidu President Li Yanhong and Marketing Director Bi Sheng were waiting for a result. From creating Baidu to financing 100 USD, from selling technology to digging the first pot of gold for Sina, to setting up its own independent search website, from starting a business with eight people to 100 people's "lightning plan", Li Yanhong and others are waiting for a result-is Baidu better or Google better?
Since Google launched the Chinese version in 2000, "God" has drunk China people like a warm wind, and the first people who praised "God" were journalists and editors, such as Liu Ren and Fang Xingdong. Almost everyone would say, "Did you GoGo today?" It is said that Fang Xingdong suddenly stopped using Google because he suddenly found that his famous saying "Fang Xingdong" could not be searched on Google.
Li Yanhong wants to compare Baidu with Google. "Smart people" think they are comparing eggs with stones. But Li Yanhong doesn't think so. He thinks that Baidu has become "golden". Since the "Lightning Project" ended at the end of 2002, he asked people in the company to "never use Google again, Baidu is no worse than Google!" When meeting friends in the street, Li Yanhong is not good at "red" others, so Bi Sheng, the marketing director, said: "Baidu is no worse than Google! "It is said that none of their" red-skinned "friends think they have been cheated. A more pertinent comment said, "Baidu is as useful as Google in the Chinese field! " .
The 10,000-person public beta of "Google vs Baidu-the top search engine between the two major search engines" organized by China Computer Education News ended on June 4th, 2003 16 30, and lasted for one week. Among the average users of 10 0 15 who participated in the evaluation, about 55% chose "Baidu is better than Google", 10% chose "Baidu is similar to Google" and 35% chose "Google is better than Baidu".
There are "rumors" that this "public beta" has the shadow of Baidu's behind-the-scenes public relations; Some "observers" expressed doubts about this. On June 5th, Jinghua Times reported that Baidu surpassed Google. In public evaluation; On the same day, Beijing Youth Daily, which has a large circulation, published an article saying that Baidu has become the first portal for Chinese search, and Baidu has entered the "top four" of Chinese websites, following the three "portals" of Sina, Sohu and Netease.
It is common for reporters to like to write flowers. It is not surprising that there are always people in the workshop who "rightfully" doubt the "behind the scenes" of an event. After three years of hard work, it is a great thing that Baidu can be used by the media to talk to Google today.
Li yanhong has a feeling of Google in his heart. 1In April, 1998, he and William Zhang, technical director of Infoseek, went to Brisbane, Australia to attend the International Internet Conference, which was attended by two young founders of Google. Half of the guests at that meeting were related to search engines. At that time, Li Yanhong was the technical director at Infoseek. Everyone was curious about him and asked to exchange technology with him. So, they held a small party temporarily, left their names and meeting places on the message board of the meeting, and more than 100 people came. At that time, it was completely like "Western Gold Rush". The two founders asked him many technical questions, and he also contributed his research experience without reservation. Unexpectedly, in just three or four years, Google of these two guys cut Infoseek and Yahoo one by one like an engine killer. When Li Yanhong was in Silicon Valley, he was full of energy. In other countries, you can destroy cities and plunder land. In China, I, Li Yanhong, want to fight you to the end.
Li yanhong has a feeling of Google in his heart. After the Spring Festival in 2002, Li Yanhong began to vaguely feel that the search engine market in China has begun to mature, and what worries him more is that Google's reputation among netizens in China is getting better and better. One kind of pressure began to make Li Yanhong feel uneasy-on the one hand, Baidu occupied 80% of the China market, on the other hand, Google has become the most mainstream search engine in the world. How does Baidu resist Google's attack on China? These questions are constantly stimulating every nerve of his.
Li yanhong feels that the decisive battle with Google is just around the corner.
Baidu must surpass Google in technology.
In March 2002, a technical commando led by Lei Ming was established, and Li Yanhong named this secret technical action "Lightning Plan".
1999 Christmas, when all the rich and poor in the east and west prayed for God at home, Li Yanhong returned to China through the clouds. Obviously, on this day, Li Yanhong on the plane is closer to God than most people on earth.
It was also Christmas when he went to America eight years ago. I don't know if it's coincidence or intentional. The two most critical days in Li Yanhong's career are being with God.
This time, the biggest competitor of the search engine business he wants to return to China is Google, which is called "God" by western netizens.
He is determined to be a man who challenges God.
Baidu company really opened in March 2000. Except for finance, cashier and administration, they are all technicians. Li Yanhong and Xu Yong are salespeople with five full-time technicians. There are also students from Peking University and Tsinghua who come to work part-time. It is not that I don't want to recruit more technicians. Li Yanhong lamented that there are too few talents in China who really understand search engine technology, so I had to do training while doing it.
Li Yanhong's new company was chosen in the Resource Building of Peking University. This place is very close to Peking University and separated from Zhongguancun by the fourth ring road, which is very suitable for scientific and technological entrepreneurship. His site selection technique was learned from Silicon Valley. Many IT startups work around Stanford University, which is convenient for teachers and students to take part-time jobs. The early Silicon Valley startups, exaggerated, "developed on the shoulders of Professor Terman and his students!" .
There are just two rooms left in the resource building of Peking University. Room 420 is at the corner of the corridor, with a large area, which is suitable for technicians to work centrally. 406 is in the middle of the corridor, less than 20 square meters, and Li Yanhong arranges finance and administration in it. Li yanhong's own office is located at window 420. Looking sideways from the window, he can see the 43 rd building where he lived when he was studying at Peking University. Every night, the lights in Building 43 always remind him of his infinite memories of college life.
The resource building of Peking University is surrounded by green trees, and the old locust tree downstairs is at least 30 years old. That summer, cicadas exploded in this tree and kept singing all night, like an endless seminar. Room 420 has lights on all night, and some people are sleepy, lying in a chair and sleeping; Some people can't help being sleepy, so they go to the toilet to wash their faces and go back to the computer to continue their work. "Smokers" obviously have more ways to resist the night, holding chairs, smoking in the aisle next to the toilet, and serenading after listening. Baidu was born in such a campus ballad-like environment, and won 80% share of China search engine market in one fell swoop within two years. At the beginning of 2002, the company moved to the more spacious Haitai Building.
March 2002, Beijing. This is a cold spring. Just after the Spring Festival, the company is filled with the aftermath of the New Year-
"Bi Sheng, did you go back to Tangshan for the Spring Festival this year?" "What is Robin Li Yanhong's English name? Is the Spring Festival in Silicon Valley lively? "
Li Yanhong spent his New Year in America. Looking after his wife and children, he hurried back to China in less than 10 days. The American "Christmas" holiday has long passed, and Google is stepping up its market expansion in China. He remembered that he had returned to China at Christmas on 1999, and made up his mind to fight "God" at home. For more than two years, Baidu's ability to compete with Google in China is still insufficient. After Google launched its Chinese version in September 2000, at least 5 million netizens in China began to use Google.
Baidu suddenly became nervous in the New Year. According to Li Yanhong's opinion, the members of "Lightning Project" headed by Lei Ming must "let Baidu engine compete with Google in technology, and some indicators should be ahead of Google ..."
Lei Ming is a graduate of Peking University Computer Department in 2000, and he is very famous in the school. According to Li Yanhong, Lei Ming is indeed a genius in search engines.
Lei Ming's "lightning team" quickly took action. Li Yanhong also gave them specific indicators, demanding that after the "Lightning Project" is completed, Baidu's daily visits and views will be 10 times more than the original, and the daily downloading of database content will be 30% more than that of Google, and the page response speed will be as fast as that of Google, and the content update frequency will be more than that of Google.
That summer, the weather was unusually hot.
The members of "Lightning Team" not only have great innovations in technology, but also have new inventions. They bought a remote-controlled toy car, put the disks and documents that need to be exchanged on the toy car, and whoever needs anything will be transported by the car, saving a lot of effort. Others bought a scooter and stood on it to report to the finance office. The "Lightning Team" is very busy, and it is the Heat.
In August, 2002, Li Yanhong was still dissatisfied with the progress of "Lightning Project" and decided to be the team leader himself to lead the team members in research and development. Because of his profound technical accumulation in search engines and his understanding of the world's cutting-edge technologies at that time, his participation really improved the progress of the lightning plan. By the end of June, 5438+February, 2002, the last leaf of the old pagoda tree in the old building fell, and the lightning project in the new building was finally completed, and the dust settled for a busy hard work.
Robin Li's "lightning plan" involves 15 people, and some people jokingly call it "platoon". At first, some team members were worried that Google was an intensive camp with 800 people. "Can we beat it?" In April, Li Yanhong was hospitalized in Guang 'anmen Hospital. He cheered everyone up and said, "We are fighting in our own country. Isn't every one of you unconvinced by Google? This time it's the real knife and the real gun at work. Who is afraid of who? "
"Lightning Project" achieved brilliant results. In Baidu, someone quietly deleted Google's link and confidently used their own Baidu. Bi Sheng led the Baidu marketing team to meet customers during the day and the media at night, and launched the "Lightning Plan" to promote it. They want every netizen in China to know that China people's own search engine is not worse than Google.
After the victory of "Lightning Project", the company did not hold a "celebration banquet". Li Yanhong took everyone to the suburbs to play twice, which was a reward for everyone.
Baidu still has a long way to go. Compared with his peers in Silicon Valley, Li Yanhong is only more familiar with the road of China.
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Netease
Netease (NASDAQ: NTES) is a leading Internet technology company in China. Netease has always maintained a leading position in the domestic industry in developing Internet applications, services and other technologies. Netease has a strong sense of mission to the development of Internet in China. Netease uses the most advanced internet technology to strengthen information exchange and enjoyment between people and realize "the power of gathering people online".
1997 since its establishment in June, Netease has been well received by netizens for its advanced technology and excellent service. At present, its registered users have reached133,000,000, and its daily visits have reached 315,000,000. China Internet Network Information Center (CNNIC) has twice selected it as the top ten websites in China.
Netease has always maintained a leading position in the development of Internet applications and services, and achieved many firsts in the Internet industry in China: the first Chinese full-text search, the first large-capacity free personal homepage base, the first free electronic card station, the first online virtual community and the first online auction platform. All these achievements will be recorded in the history of Internet development in China.
Through unremitting technological innovation and keen market observation, Netease is becoming a wonderful website with rich online content, active virtual community and large-scale e-commerce platform.
Netease has comprehensive and wonderful online content. We have developed, organized and launched 18 unique online content channels to provide users with information on domestic and international current affairs, financial reports, life information, fashion, film and television trends, environmental protection topics, sports events and so on. We have established cooperative relations with more than 100 online content providers at home and abroad to ensure the richness and uniqueness of online content. Netease 45 kinds of free e-magazines currently have 15000000 subscriptions. Netease is the first website in China that allows users to create "personalized windows" according to their hobbies. This service is also called "online personalized service". At the same time, Netease is the first website in China to provide users with free homepage space.
Netease is the first Internet company in China to provide online interactive community services. Our virtual community provides 1, 800 forums on topics ranging from current affairs comments to cooking exchanges. People can publish information and articles according to their own interests, express their own views and evaluate others' views. Netease also provides various types of community chat rooms. At the peak, there were even 55,476 people chatting online. Registered community members can chat in chat rooms, participate in surveys and send instant messages to other registered members.
Netease is also the first Internet company in China to provide online auction service. We have launched a permanent "business-to-consumer" auction service. Our e-commerce platform can support various online payment forms, including online credit cards and debit cards, and users can also pay by check or choose cash express payment. In addition, we also form an alliance with logistics suppliers, so that sellers trading on e-commerce platforms can trade goods at low prices.
In June 2000, Netease launched Netease Mall to provide online e-commerce platform for e-commerce providers and traditional enterprise customers.
As the leader of China website, Netease is committed to the sustainable development of e-commerce and IT industry, and is also striving to promote the digital life of people in China. To this end, Netease is gathering millions of people in China through a huge virtual community to enjoy the latest information. Netease will continue to develop the most advanced technology to provide users with better services and create a more enjoyable online experience.
Netease fully realizes the login of charging websites. Netease search engine login can be divided into economic login 500 yuan/year, value-added login 2500 yuan/year, extended login 4500 yuan/year and fixed ranking first to fifth, with different fees according to keywords.
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Sina (Nasdaq: Sina) is a leading online media and value-added information service provider, serving Chinese communities in Chinese mainland and around the world. Sina has several regional websites, and it is its responsibility to serve Chinese in Greater China and overseas. Through its five main business lines: Sina. Sina. com (SINA.com), Sina Mobile, Sina Online, Sina Enterprise Service (SINA.net) and Sina E-commerce provide value-added services and electronic services for online media, entertainment and online users.
Sina has more than 65.438+0.8 billion registered users worldwide, more than 42 million frequent users of various paid services, and the highest daily page views exceed 450 million. It is the most respected Internet brand in Chinese mainland and the global Chinese community.
Sina has become the largest provider of online content services and wireless value-added services in China, and its revenue ranks first in the industry. In many surveys, Sina is also considered as the most valuable brand and the most popular website. In the latest Internet survey reports released by China Academy of Social Sciences in 2003 and 2005, Sina was rated as the first choice website for netizens. In 2003 and 2004, Sina was awarded the title of "the most respected enterprise in China" by Peking University Management Case Study Center and Economic Observer. Sina was also selected as the China media in 2003 and 2004 by Southern Weekend.
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Tell you a real Sina (historical review)