Only high-end supermarket chains can buy it. According to relevant public information, most of the milk produced in Australia is pasteurized fresh milk, and some local brands do a good job in production technology and packaging technology, and the shelf life can reach 2 1 day. However, the production cost of these pasteurized fresh milk with long shelf life is high, and it will not appear in mass supermarkets, but can only be bought in some high-end supermarket chains. At present, imported milk only penetrates into hypermarkets, online shopping stores and high-end supermarkets in first-tier cities, eroding the high-end market of Yili Mengniu. However, in convenience stores and supermarkets, the distribution rate of goods is not high, and the milk market is in the process of restoring high growth, so this loss will not damage the overall situation of Yili. There are several restrictive factors in importing milk: there are quota restrictions, and CIQ will bring barriers in the import process, increasing the cost and risk of importers. The shelf life of imported milk is one year, and it usually takes 10 months to get the health inspection certificate after arriving in Hong Kong. The requirements for logistics and sales are relatively high. Supermarkets generally don't buy goods with a shelf life of more than half. Sometimes you will see that imported milk needs to be discounted in the store to sell futures. The construction of milk source channel needs long-term operation.