Misplaced thinking: refrigerators travel to the endless white snowfields in the Arctic, one house after another made of ice, groups of polar bears crawling alone on the ice bed, and Eskimos standing here for generations. This is the North Pole, the forbidden area of human civilization. There is not a grain of soil and sand here, and it is accompanied by ice and snow all the year round. It seems ridiculous that the refrigerator appears here. However, a clever girl in Shanxi used reverse thinking to sell the refrigerator to the North Pole. This story, which sounds like a fable, brought her a real wealth myth. Traveling on foot in the Arctic to send refrigerators In 2002, Li Laijing, a Shanxi girl who graduated from junior college, traveled to Beijing. She was hired by a futures company. As a novice there, she learned everything from scratch. At first, she just served as a maintenance staff to maintain the operation of the LCD market. For a long time, Li Yumin found that there were many professional and rare information available here, such as the shortage of grain, oil and soybeans during the Indonesian riots, and the myth of getting rich overnight was immediately realized by those who seized the opportunity; Another example is the shortage of paper industry in India, and several traders in the company made a lot of money by lending and investing. The vivid examples around him inspired Li's young and enterprising heart. In the next two years, she studied hard and finally became a futures trader. At the same time, a lot of valuable information flooded Li's life. One day in September, 2004, Li Yimin received a British customer who often travels at his own expense. Having been to the North Pole, he accidentally revealed such a news. In the Arctic at MINUS 50 degrees Celsius, the Eskimos' method of storing food is very simple, that is, throwing the hunted animals on the ground, all the food will freeze in an instant. When cooking, you should light the fur of animals and boil water to freeze food. Repeating this process every day is not only tedious but also a waste of resources. "In fact, they should have a refrigerator there, so that tourists can also put their own beer and mineral water in, and they can drink fresh drinks every day without thawing." What the Englishman said shocked Li Yimin. "Yes, this is really a good unpopular business." Subsequently, Li Yimin began to consult relevant information. She learned that the Arctic is mainly inhabited by Eskimos, and the word Eskimo was first invented by Indians, that is, "people who eat raw meat". The whole nation is tenacious, tenacious and brave. However, the road to the North Pole is very difficult. At present, tourists' favorite way is to fly to Vancouver, Canada, then to Whitehorse, then rent a car locally, and then take Highway 37 to the North Pole. The whole journey costs seven or eight thousand yuan. Although it is simple to say, the road in the middle is tortuous, passing through snow-capped mountains, glaciers and waterfalls, and you may encounter fierce brown bears. Li Kanmin is a man who dares to explore. Once his ideas come into being, he can't get rid of them. In the following days, Li Kanmin spent all day surfing the Internet and linked a large number of Arctic donkey friends websites. In the process of talking with the donkey friends, Li Yimin learned that there is "sea transportation" in the Arctic, that is, as long as any plane reaches the Arctic, the compass will fail, and there is no signal in any communication here, so he will rent a satellite phone specially. After two months of preparation, Li Yimin hired an English translator and booked two round-trip air tickets to Canada. On June 5438+February 65438+February 2004, Li Yimin and translator Xiao Zhang arrived in Vancouver. When they got off the plane, they bought two refrigerators locally. They decided to give them to the natives in the Arctic. This trip is a tour and a free promotion. 13, they flew to Baima, where there is the Northern Lights of the civilized world. On June 4th, 65438, the two men, led by a taxi driver and another guide who was proficient in Eskimo language, officially set off for the North Pole. After driving for 3 days, the car finally reached the North Pole. Standing at the northernmost part of the earth, Li Yimin and Xiao Zhang greedily admire the most primitive masterpieces preserved by nature. Eskimos live in scattered areas, and the Aleutian Islands, northwest Alaska and northwest Canada are their concentrated places. Two hours later, with the help of the tour guide, Li Yimin found a polar Eskimo, where people's lives were relatively backward. Through the translator, Li Yimin told the other party that he is a travel enthusiast and likes to do things that return to nature. The scenery of the Arctic fascinated him. As a gift for you, I hope to accept the refrigerator. Eskimos smiled and opened their mouths. "Thank you!" And reached out to hold Li Yimin's hand, and then several people came to the Eskimo's home together. This is a house built of several tons of ice. The furniture at home is basically an ice bed and an ice shop. When I sleep, I only wear animal fur. Li Yimin noticed that there were some small appliances in the house, such as a kettle for boiling water, but that was all. When Li Yimin and Xiao Zhang moved in the refrigerator and showed them how to put drinks, meat and mineral water into the refrigerator with good temperature regulation, the Eskimos were still puzzled. But the next morning, when Li Yimin opened the refrigerator to show that the food didn't freeze in the house at MINUS 20 degrees Celsius, the Eskimos got excited. Under the guide's introduction, Li Yimin met another Eskimo, and then presented a refrigerator again in the same way. During his three days in the Arctic, Li Yimin met eight Eskimos through a tour guide. They live by fishing all the year round, and their lives are simple and monotonous. In addition, through chatting, I learned that refrigerators once appeared in their lives, but because they were not popular, some families with refrigerators had such failures, and this foreign thing finally ran aground. This news made Li Kanmin re-sign the plane ticket back to Vancouver. Li Kan Min, who extended her trip, ran 200 kilometers in Fiona Fang with the tour guide in two days, and met more than 100 Eskimos. Finally, she made a more detailed statistics. About 37 families here have refrigerators, but most of them are damaged and can't be used. The rest store food in the original way. "This is a huge blank market!" Li, who returned to Beijing with a repairman who earned Canadian dollars in the Arctic, felt that his arctic blue was worth it. He found that many people's refrigerators are abandoned household appliances because of the inconvenience of transportation and language. In addition, every Eskimo hunts a large amount of food, and animals stuffed into the refrigerator will shrink in an instant. Judging from this demand, it seems that every family needs at least two refrigerators. If you bring a repairman and transport the refrigerator from China, the profit will be great. Li Kanmin was not timid at that time. He took out all his savings, raised money from his parents and ordered 60 large-capacity refrigerators from a domestic refrigerator factory. A month later, Li Yimin appeared at Baima Airport again. After she mentioned the freight tickets for 60 refrigerators here, she immediately took a repairman to the North Pole for the second time. Fifty-seven hours later, Li Yimin arrived in the polar Eskimo-concentrated area in northwest Canada. With the help of the translator, Li began to demonstrate the use of refrigerators from door to door and repair defective refrigerators. Eskimos are very enthusiastic. Whenever she helps people out of trouble, they will pick her up and sing and throw her to another person. An excited woman will buy her a ginger drink. It is said that it can drive away the cold and keep her body temperature. For a whole month, Li Yimin has been in the most remote place in the Arctic, trying to develop his dream, which everyone thinks is unrealistic. The result is very exciting. All 60 refrigerators are sold out, and all the maintenance parts are used up. This time, Li stopped saying that she was a travel enthusiast and gave away the refrigerator for free. She said that she wanted to help Eskimos improve their quality of life, of course, for a fee. At that time, Eskimos were already trading in the northwest of Canada, so this business in Li Yimin earned her 30,000 Canadian dollars (19000 RMB). In the last few days, Li also enjoyed their hunting life led by Eskimos. There are countless seals and ice fish lurking under the endless ice bed. Eskimos can catch them quickly in 5 seconds, and then several people can enjoy a delicious and happy bonfire dinner together. On the plane back, Li Yimin suddenly had the idea of establishing a maintenance company in Baima. Because in this month's investigation, she learned that most Eskimo families with refrigerators have reached the bottom line of 10. Because of propaganda ideas and some traffic problems, these people have not replaced new appliances. And there is something wrong with the refrigerator, and no one is responsible for repairing it. Furthermore, the capacity of refrigerators before 10 was generally small, and now it is time to update them. "Baima is the nearest airport to the North Pole, and the traffic and equipment here are relatively perfect. If we try our best to open all Eskimo locations and promote practical home appliances, it will be a very big market cake. " A girl who has never done business wants to go to the North Pole. Her family and classmates think she is crazy. However, Li Yimin is not timid at all. You know, when she used to do futures, every list that passed through her hand exceeded tens of millions, and now hundreds of thousands of investments are nothing at all. As a result, Li Kanmin earned 200,000 yuan this time and invested 65,438+000 refrigerators. According to Li Kan Min's idea, each household should be equipped with two refrigerators, one for storing raw meat from hunting and the other for daily life. This time, Li Kanmin adopted some novel marketing methods. She demonstrated and filmed dozens of uses of the refrigerator in DV, and then brought a lot of sterilized ice cubes from Baima. Because she found that Eskimos wanted to drink iced drinks, she picked up the ice cubes underground and put them in the drinks. In fact, this kind of ice is very unsanitary, because it is likely to contain pollution such as animal feces. This time, Li Yimin rented a big pickup truck with a generator, and all the refrigerators were opened, containing all kinds of sterilized ice cubes. In addition, Li Kanmin also brought traditional condiments of China people, such as pepper, pepper, aniseed and soy sauce. These gadgets are marketing gifts. In fact, Eskimos used refrigerators as early as 10 years ago, but the popularity of refrigerators in polar Eskimos is very low because of their remote distribution. As for other common household appliances, it seems that Arctic people don't use them much. For example, because of the bad weather here, there may often be no signal on TV. So, Li Yimin saw this market opportunity, bravely attacked and made the first bucket of gold. "There are still about 30,000 Eskimos living in the Aleutian Islands." The information revealed by the local tour guide made Li Yimin see the motivation of Nuggets again. The Aleutian Islands belong to the United States and are located in the northern Pacific Ocean. It consists of more than 70 small islands, covered with snow all year round, with a length of about 2,250 kilometers and an area of 1.8 million square kilometers. The roads here are winding, and it is difficult to transport goods, but at the same time it also hides huge business opportunities. "Go to the most remote places and do things that no one has ever tried." This belief supported the brave Li, who quit her job and decided to do something big. From early 2005 to early 2007, Li's refrigerators were exported to 65,438+4,000 Eskimo families, and her trip also covered every corner of the Aleutian Islands. Li Yimin has three maintenance companies in Baima alone. After 2005, the Arctic has also become a tourist destination for some adventurers due to publicity and perfect roads. In June 2007, Li also opened her own ice hotel in the North Pole. The purpose of her doing this is clear. On the one hand, she can always grasp the needs of Eskimo families, on the other hand, she is close to Baima Company, which is convenient for business contacts. It seems that Li Kan Min is ready to take root in the Arctic. Perhaps it is the pollution-free environment and simple Eskimos here that make her feel deeply. Now, Li will drive her off-road vehicle and wear ski glasses, and often shuttle through the snow in the Arctic. Sometimes she likes to drink with Eskimos. More often, Li will go to the Great Bear Glacier with the locals. This is a very famous place, famous for catching salmon with brown bears, surrounded by canyons, snow-capped mountains and hot springs, and the scenery is very beautiful. "The hot springs in the Arctic have a special taste. People like to knock when drinking red wine. Finally, they have to pour a basin of ice water from head to foot. They have a kind of unspeakable happiness in their hearts. Come and visit the North Pole. This is really a special and beautiful place. " In early August, Li Yimin invited her colleagues who used to work in a futures company to travel to the Arctic. When everyone saw her thriving career, they all showed envious eyes. "Think backwards, see the truth in details, go to the most remote places and do things that no one has ever tried." This is what 26-year-old Li wants to tell his colleagues most. Source: Shenzhen Youth