1. The population standard of the audience market of variety shows refers to age, sex, nationality, education level, occupation, family demographic composition and family economic income.

2. Behavior standard refers to purchase motivation, purchase status, purchase frequency, sensitivity to price, sensitivity to service and trust in brand.

3. The market originated from the ancient name of the place where people traded at a fixed time or place, which refers to the place where buyers and sellers traded. Up to now, market has two meanings, one is trading place, such as traditional market, stock market and futures market, and the other is the general name of trading behavior.