With the promotion of business for many years, the stock market is booming and deposits are booming. Mobile banking, mobile payment or mobile securities have been familiar and accepted by users. Regardless of the communication industry or the banking industry, this "personal financial manager" approach provides users with mobile e-commerce services that are "anytime, anywhere", "in various ways" and meet "various needs". From 2005 to 2007, the domestic stock market continued to rise, attracting many gold diggers to enter the stock market. Especially in 2007, the domestic stock market became more popular, and there were long queues of investors and funds in securities business halls and banks in many cities. The number of investors in China has exceeded 1 100 million, and there is a trend of continuous growth.
For investors who can't go to the business hall every day, most of them use off-site telephone entrustment and online trading to trade stocks. The traditional telephone entrustment is not only slow and intuitive, but also the phone is busy when the transaction is active, which affects the transaction. Although online transactions are fast, they are not mobile and inconvenient. In contrast, the combination of mobile phone stock trading with stock notification service, real-time stock information and trading has unique advantages, which facilitates investors to trade stocks anytime and anywhere and becomes the third off-site trading mode besides telephone entrustment and online trading.
In view of the huge potential business opportunities, mobile operators have also upgraded their mobile phone stock trading business. For example, China Unicom's "Pocket Stock Market" and China Mobile's "Mobile Securities" provide services such as bank-securities transfer, securities entrusted transaction, real-time market inquiry, customized stock information and information. * * * Both of them have promoted the upsurge of mobile phone stock trading and provided a good foundation for the mobile integration of the financial industry chain.
In fact, mobile phone stock trading, mobile phone futures and mobile phone foreign exchange are just a concrete example of the application of operators' value-added services in the financial industry. Because of the use of mobile terminals, it can also achieve a variety of ways of safety, reliability, simple use and comprehensive service, making cumbersome finance convenient and direct. For example, personal financial management based on SMS can provide mobile users with services such as bank transfer, mobile payment, account information SMS prompt and information on demand. I believe everyone has been trying for a long time to queue up for business in the bank. The People's Daily has also reported the news that "the queues at banks are always so long". The phenomenon of long queues in banks is related to objective factors such as the continuous warming of the stock market, stock speculation caused by the central bank's interest rate hike, and stock conversion fever. According to a survey, in four branches of state-owned banks in Beijing, the average waiting time from obtaining the number to handling the business is 85 minutes, the shortest is 56 minutes, and the longest is 167 minutes. In five joint-stock bank outlets, the average time is 35 minutes, including 48 minutes for China Merchants Bank and 57 minutes for Bank of Beijing.
In contrast, in Hong Kong, the queuing time of banks is basically within an acceptable range, which is closely related to the popularity of e-banking and e-money, and the developed online banking has contributed greatly. Except withdrawal, almost all banking services can be completed online, such as transfer, remittance, currency exchange, time deposit, loan, tax return, investment in stocks, funds and various derivative financial products.
Mobile banking is also an important part of electronic banking system. As a brand-new banking service channel, based on the advantages of internet banking and high-speed data exchange, it highlights the uniqueness of mobile communication, which is "anytime, anywhere, close-fitting, fast, convenient and fashionable", truly realizes the handling of banking business, and becomes a more convenient and competitive service model for the banking industry.
All major commercial banks in China have launched mobile banking services, which have basically realized all kinds of basic business of banks. Take China Industrial and Commercial Bank as an example, its mobile banking service has been able to cover all mobile and Unicom mobile phone users, and customers can get 7×2 4-hour all-weather services: account inquiry, instant fund transfer/remittance, donation, telephone and mobile phone payment, online consumption real-time payment and so on.
In addition to the most basic services, commercial banks have added more innovative functions. Taking China Merchants Bank as an example, the functions such as online reservation and product supermarket have been upgraded. Optimize the financial calendar and add 60 kinds of intelligent reminders, such as due financial products, credit card repayment and insufficient repayment balance; Mobile banking users enjoy exclusive high-yield wealth management products, even exclusive daily profit products.
While users get convenience and reduce queuing troubles, banks are also more willing to use this service for customers, because the transaction cost of mobile banking is only one-fifth of that of traditional methods. According to statistics, the average transaction cost of foreign mobile banking is $ 0. 16, which is much lower than the traditional counter transaction cost 1.07 (85% lower). However, domestic counter transactions average around RMB 4 yuan, and the cost of using mobile transactions is only 0.6 yuan. Therefore, using the convenience provided by mobile phones can reduce the operating costs of banks, increase the income of mobile operators and benefit consumers and related companies.