Generally, goods with a shelf life of less than 30 days are defined as temporary goods if they exceed the shelf life of 1/3 from the factory date.

For example, if the production date of goods with a shelf life of 30 days is 2008- 10- 1, then the goods with two dates of 2008 10 and1belong to the scope of temporary goods.

When the goods are in a temporary state, their appeal to consumers is greatly reduced. So we often see the behavior of handling temporary goods in stores. Generally speaking, the methods to deal with the deadline are:

1, widely promote the application of materials: some small gifts related to brand image designed and produced by the company to promote sales;

2. Application of giveaway: that is, the method of bundling temporary goods with temporary or normal goods;

3. Special sale: reduce the price or discount of the upcoming goods to promote sales;

4. Special display: On the basis of the above three methods, special secondary display (such as TG, heaps, refrigerator, trolley, etc.). ) will make products for the upcoming listing, actively sell them, and create a snapping atmosphere.

Second, promotion.

In order to promote the sales or brand promotion of specific goods, the theme promotion activities organized in specific channels or stores. Its forms are: DM, roadshows, lottery, gifts, special prices, tasting drinks and so on.