6 18, as a semi-annual e-commerce promotion, is actually getting less and less fun now. Consumers are faced with unfamiliar terms, and the delivery date has changed from spot to various futures. The reason is that everyone is involved in the sales volume, and the purpose of the big promotion is at least not to lose money and become the mainstream. At this time, the promotion strategy of the merchants has changed.

The preferential margin will only get smaller and smaller, and orders will also be concentrated in brand head enterprises. At this time, consumers are vulnerable groups. As long as it is not a price-sensitive market, consumers can get less and less preferential treatment.

China Consumers Association issued a document saying that some network operators use unfair format clauses to reduce their obligations and responsibilities and increase consumer responsibilities. For example, some online merchants set a long pre-sale period for pre-sold goods, and at the same time set unfair format terms such as non-return of pre-sold goods and non-return of advance payment. Before the transaction, consumers must clearly see the pre-sale rules of the merchants and determine the delivery time, price and final payment with the merchants. Promises on the merchant's marketing page, corresponding chat records, payment vouchers, etc. Be sure to take care of it.

Once there is a consumption dispute due to pre-sale, consumers can negotiate with the merchants first and ask for a return or refund. If necessary, you can directly apply to the platform customer service for intervention, or you can use the evaluation feedback mechanism of bad reviews to exercise your rights. When necessary, consumers can complain to the place where the platform is located or local consumer associations and ask these consumer associations to mediate.