Wealth management emphasizes targeted financial services and asset management, that is to say, it emphasizes the simple principle of selling the right products to the right people and meeting the financial needs of customers. In short, wealth management is a higher form of asset management, full of humanism and humanistic color.

Asset management is an improvement compared with the past stock trading, fund speculation, foreign exchange speculation and futures speculation, because it has risen from "speculation" to "management". Speculation is to follow the trend and have no own ideas; However, management has obviously risen to a higher level, such as portfolio allocation, risk control, and attention to product net worth exit.

However, asset management also has obvious disadvantages, that is, the competition of income is not only better than long-term income, but also better than short-term income, which will bring great pressure and negative emotions to managers. Thereby causing unnecessary fluctuations in the capital market.

Compared with asset management, wealth management has gone further. The subject and object of wealth management are people. Whose wealth is of course the wealth of the people. Because of this, wealth management emphasizes asset allocation according to everyone's risk-return characteristics. For example, high-risk investors may wish to allocate more high-risk and high-yield products to him. Low-risk investors can allocate fixed-income or capital-guaranteed products. The main body of financial management is people, and they rarely pursue competition between different products.