In marketing, the so-called "hunger marketing" means that commodity providers deliberately reduce output in order to adjust the relationship between supply and demand, create the illusion that demand exceeds supply, maintain the high selling price and profit rate of commodities, and at the same time maintain the brand image and improve the added value of products. So what are the advantages of hunger marketing? Hungry marketing means that merchants take a lot of advertising promotions to arouse customers' desire to buy, and then take hungry marketing measures to make users wait hard, thus further increasing their desire to buy, which will help their products raise prices or lay a customer foundation for mass sales in the future. It can be said that hunger marketing can improve people's attention and consumption desire, so as to achieve the purpose of profit.
Having said the advantages, what are the disadvantages of hunger marketing? First, the loss of customers, hunger marketing should be based on their own products and brand advantages, grasp the launch of the temperature, to prevent the transfer of customers' buying emotions. Second, the brand is damaged. The whole process of hunger marketing runs through the factor of "brand". First of all, its operation must rely on the strong brand appeal of products. If it is not used well, it will hurt its brand and reduce its added value. Third, market recession From the perspective of product life cycle, no matter how to adjust the method, it is impossible to avoid market recession. Hunger marketing has substantially extended the whole sales cycle. Therefore, it must be replaced by new products or services before the recession.
Therefore, hunger marketing has certain shortcomings, which also leads to how many people like Xiaomi mobile phone and how many people scold him. So Xiaomi must change his strategy, or he will hurt himself.