System is standard, that is, the rules of the game. First-class enterprises sell standards, second-rate enterprises sell services, and third-rate enterprises sell products ... which is powerful and which stands at the highest point in this field will control the direction of this field. Because the rules of the game are made by the most powerful interest groups. Once formulated, but some people object or do not compromise, it will be suppressed and obliterated. When people come to the society, there will be competition ... The system determines the final result of the product ... The most obvious one is the DVD Alliance in Japan ... This is an example ... Another big example is the Copenhagen Climate Conference ... the conference on compromise and struggle ... which determines the future development direction of the environmental protection industry ... and is also an important meeting of the national lifeline.