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Market positioning of ck
CalvinKlein, CK for short, belongs to the first-line designer brand, and 1968 was founded in the United States. The founder is Calvin Klein, a designer of the same name. CK has four series of products: CK jeans /CK underwear /CK sports and leisure and CK accessories.

As an all-round fashion brand, calvinklein mainly has three clothing routes: calvinkleincollection of high fashion, ckcalvinklein of high-end ready-to-wear and calvinkleinjeans of denim series. Accessories include perfume, glasses, socks, underwear, pajamas, swimsuits and home accessories.