Double Eleven Shopping Carnival refers to the online promotion day of 1 11every year, which originated from the online promotion held by Taobao Mall (Tmall) in11in 2009. At that time, the number of participating businesses and promotion efforts were limited.

So165438+1October 1 1 became the fixed date for Tmall to hold large-scale promotion activities. Double Eleven has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.

20 19 pairs 1 1 transaction important node data: 14 seconds, broken 1 100 million; 1 min, exceeding 6.5 billion; 1 min 36 seconds, exceeding 10 billion; 5 minutes and 25 seconds, over 30 billion; 12 minutes and 49 seconds, exceeding 50 billion yuan; 17 minutes and 06 seconds, exceeding 57 1 billion (exceeding 20 14 full-day turnover11); 6 1 min 06 seconds, exceeding 91200 million (exceeding 20 15 pairs 1 1 all-day transaction).

1 hour, 3 minutes and 59 seconds, exceeding 1 00 billion (20 18 years used1hour, 47 minutes and 26 seconds); 14 hrs 2 1 min 27 sec, exceeding 200 billion yuan (8 hours and 7 minutes earlier than 20 18 10 sec); 16hr 3 1 min12s, exceeding 2 135 billion yuan (exceeding the turnover of 20 1 1 in 2008).