HOUSE, the brand with the first popularity and sales volume, was founded in 1996.
With a history of 17 years, it is a large multinational clothing enterprise Baijiahao Fashion Co., Ltd.
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Limited company), Baijiahao.
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Focus on the direction of life and leisure clothing.
Product series: hundreds of good products include men's wear, women's wear, children's wear and accessories, shoes and other men's wear: fashionable and young, is the favorite women's wear of trendy men; Children's wear: simple and trendy, more handsome, and even a little European and American; Girls' casual wear is designed for fashionable women aged 65,438+08-28, with bright colors and cotton and linen as the main texture.
Price: the price is generally 400-2000 yuan, which is generally a leisure brand acceptable to the public.
Proportion: basic
At present, HOUSE has opened 158 specialty stores with an average area of 400 square meters, 8 department store chains (department stores) and 30 first-class department stores.
Regional Basic Situation of Company Performance in 2004
The sales performance of HOUSE brand is as high as 50 billion yuan, and it is the best among the famous brands in the clothing industry. Sales in China are also increasing year by year, 200 1. 1. BASICHOUSE fashion co., ltd was formally established. At present, the company owns a lifestyle and leisure brand -BASICHOUSE, a business and leisure brand -MINDBRIDGE and a leisure brand -VOLL, and its subsidiaries include Durban and SPEEDO.
Based on the booming business, our company was successfully listed on the stock and futures exchange in February 2005, becoming a veritable "representative enterprise of Korean fashion industry".
In recent years, the company has not only made impressive achievements in China, but also made outstanding achievements in the development of the international market.
The company entered the China market and established China as an enterprise legal person. Since it opened its first store in Chinese mainland in June 5438+February 2004, it now has more than 70 direct stores.
In addition, the company has set up marketing agencies in Hong Kong, Saudi Arabia, Armenia, Russia and Kuwait, becoming an international fashion enterprise beyond national boundaries.
We have achieved such fruitful results in a short time, behind which is the business philosophy of "not seeking the biggest, but seeking the best" and the fighting spirit of trying to understand and meet the ever-changing fashion needs of consumers.
Looking forward to the future, based on our achievements in the Asian market, we are committed to serving 6 billion family members in the global village and strive to become an international fashion enterprise.
This is not only the responsibility and obligation of our company, but also a historic process, leading our fashion to become a part of the life of family members in the 6 billion global village.
Let us have the courage and strength to accept this challenge, which is the care of consumers who have always believed in and cared for our brand and bought our products.
Product category: cotton-padded jacket, windbreaker, women's/tops, women's underwear, sweaters, coats, clothing/clothing brand concept: true.
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Need! Origin of the brand: person in charge of Shanghai enterprise: Yu _ Tel: 02 1-64468005 Year of brand establishment: 1996.