It takes hundreds of thousands to 200 thousand to 300 thousand to join a specialty store, which is equal to the total input cost of opening an 80 square meter Nike discount store. Therefore, it is not suitable for ordinary investors to be a specialty store. In contrast, the input cost of Nike discount store is lower, there is no sales task, no demand for goods, and no+alliance fee. The third, fourth and fifth tier cities have more room for development.