E-commerce is a kind of commodity trading activity conducted online. Since there is a certain spatial distance between the buyers and sellers of online transactions, and buyers are generally unwilling to travel far to pick up the goods themselves, so the supplier must Only by finding ways to deliver the goods to users can we finally complete an e-commerce business activity. Since online negotiations and online payments are easy to implement online, logistics has become the basis and prerequisite for e-commerce. Since logistics requires good planning and design, and requires high infrastructure investment and construction, people believe that current logistics has become a bottleneck constraint for the development of e-commerce. The world's largest online bookstore, Amazon.com, can be said to be a pioneer in the field of e-commerce. However, it also vaguely feels the existence of a strong opponent: the retail giant Wal-Mart has also begun to get involved in online sales, although Wal-Mart only regards its website as The information browsing window has not yet launched online sales on a large scale, but Amazon has seen that the biggest challenge comes from Wal-Mart's global product distribution system linked by satellite communications. Although Wal-Mart's online business was launched three years later than Amazon, Wal-Mart's online store launched delivery much earlier than Amazon. Once Amazon realized how scary this opponent was, it immediately caught up. It changed its business style of zero inventory and began to build large-scale storage warehouses and set up distribution centers around the world. It used the improvement of its logistics system to improve its online business. Sales are the icing on the cake.

Logistics modernization is the foundation of e-commerce

E-commerce can relatively easily solve information flow (information exchange), business flow (ownership transfer) and Fund flow (payment) issues. The timely delivery of goods to users, that is, the completion of the spatial transfer (logistics) of goods, marks the end of the e-commerce process. Therefore, the efficiency of the logistics system is the key to the success of e-commerce, and the level of logistics efficiency largely depends on the level of logistics modernization. Logistics modernization includes modernization in two aspects: logistics technology and logistics management. The modernization of logistics technology also includes the modernization of logistics soft technology and the modernization of logistics hard technology. In terms of logistics soft technology, modernization content includes: non-destructive testing and sampling inspection technology, scientific commodity maintenance technology, bar code technology, information processing technology, safe loading technology, etc. In terms of logistics hard technology, modernization content includes: developing highly automated warehouses, specializing and enlarging transportation equipment, diversifying and combining storage equipment, improving the efficiency of loading and unloading equipment, and numerically controlling information processing equipment. The modernization of logistics management is to apply modern business management ideas, theories and methods to effectively manage logistics, to achieve modernization in management talents, management ideas, management organizations, management methods, management means, etc.

And to integrate these Several aspects of modernization are organically combined with various management functions to form a modern logistics management system. The goal of logistics management modernization is to achieve the overall optimization of the logistics system. The most important part of logistics modernization is logistics informatization. Logistics informatization is a basic requirement for e-commerce logistics and an important part of enterprise informatization. It is manifested in the commercialization of logistics information, the digitization and coding of logistics information collection, the electronicization and computerization of logistics information processing, and the Standardization and real-time delivery, digitization of logistics information storage, etc. Logistics informatization can better coordinate the connection between production and sales, transportation, storage and other links, and is of great significance for optimizing supply procedures, shortening logistics time and reducing inventory.

Logistics is the key to realizing e-commerce

⑴ Logistics guarantees production

Rational and modern logistics can reduce costs, optimize inventory structure, and reduce costs by reducing expenses. The capital occupation and production cycle shortening ensure the efficient progress of modern production. On the contrary, without modern logistics, production will be difficult to proceed smoothly. No matter how convenient a trade form e-commerce is, it will still be useless.

⑵ Logistics serves business flow

In the circulation of commodities, the ownership of commodities is transferred from the supplier to the demander from the moment the purchase and sale contract is signed, but the commodity entity does not Therefore move. In the traditional transaction process, except for non-physical delivery futures transactions, general business flows are accompanied by corresponding logistics activities, that is, according to the requirements of the demander (buyer), the physical goods are transferred from the supplier (seller) in an appropriate manner. The channel shifts to the demand side (buyer). In an e-commerce environment, consumers complete the delivery process of product ownership by clicking online to shop, that is, the business flow process. But e-commerce activities are not over. Business activities are only completed when goods and services are truly transferred to consumers. In the entire e-commerce transaction process, logistics actually appears as a follower and service provider of business flow. Without modern logistics, no matter how convenient business flow activities are, they will be reduced to a piece of paper.

⑶ Logistics is the fundamental guarantee for realizing the "customer-centered" concept

Without the support of a modern logistics system, the shopping convenience brought by e-commerce to consumers is zero, and consumers They will inevitably turn to traditional shopping methods that they think are safer, and online shopping will lose the basis for its existence.

Therefore, logistics is the ultimate guarantee for e-commerce to realize the "customer-centric" concept.

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