Adhering to the enterprise spirit of "striving to surpass and pursue Excellence" and the core values of "honesty, responsibility, innovation and dedication", we will build a modern futures company with strength and three advantages. Combined with the development situation of the industry and its own development reality, on the basis of full investigation and demonstration, the company put forward the development guiding ideology of "one center, two persistence, three adjustment and four promotion" (taking customers as the center, adhering to compliance management and marketization mechanism, adjusting the company's development mode, business model and management formula, and improving marketing ability, customer service ability, brand influence and comprehensive strength); Determined to build "two experts" (energy futures experts, futures energy experts) and "three platforms" (safe, stable and fast trading platforms; High-quality, distinctive and professional service platform; Responsibility, security, trust financial platform) development strategy.