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What are the reasons for the bankruptcy of tens of millions of dealers in Nongfu Spring?
When I was a child, I often bought some mineral water, and Nongfu Spring was also famous. At that time, its advertisers were mainly about mountain springs, and many people were attracted by it. To buy Nongfu Spring water to drink, now Nongfu Spring dealers are facing bankruptcy. It also makes people feel very lost. In fact, the dealers of Nongfu Spring are under great pressure. Nongfu Spring has strict requirements for dealers, and they require the product to have a shelf life of 9 months.

There are tens of millions of Nongfu Springs, and the company also has some new requirements for the circulation of these products. There was an epidemic in our country last year, and dealers had more goods that were about to expire. In order to improve the quality of products, the dates in the market and their dates are very fresh. Nongfu Spring, on the other hand, has strict inspection on expired goods. If they find out, they will be fined 10. It can be said that it is very strict, and there are few subsidies for expired products. If more than 300,000 futures companies pass, they may make up tens of thousands of yuan.

The dealer went bankrupt, so the supplier was under great pressure and faced great losses. In order to raise product prices, Nongfu Spring does not do much marketing activities. Dealers can only rely on retail to recover costs. In the past, dealers lost money and would charge marketing expenses for publicity through promotional activities, but now they can't get it. Now, if a dealer sells goods that are about to expire,

Or buying products that exceed the company's guidance price will be fined by the company. It is difficult for dealers to have fresh inventory and achieve sales targets. The living conditions of employees are also very difficult, and they often become the target of bank runs because they know that the office manager has done some illegal things before. In fact, it is difficult for enterprises to survive now, especially after the spread of the epidemic, many businesses are at a loss.