Most of the realization methods from the media are advertising revenue, and a small part comes from users' rewards. The main ability to earn money depends on the following three elements:

1. content; 2. Flow; 3. Channels.

Content advantage: Strong content can attract more user traffic. If the original content is rich, it can also attract other platforms to cooperate with you, and may also attract advertisers to take the initiative to consult;

Traffic advantage: Traffic is the main criterion for evaluating media value. You can increase traffic through content attraction, channel cooperation, marketing promotion and even buying fans. At present, many third parties provide such services, and a fan averages 8 cents to 2 or 3 yuan.

Channel advantage: Channel refers to two aspects, on the one hand, it is a cooperative promotion channel, on the other hand, it is a channel to contact advertisers. Cooperative promotion is the sharing and circulation mechanism of high-quality content in many official WeChat accounts. By reading the original text, several official WeChat accounts can drain each other and expand the exposure of the original author. Advertiser channel is the direct means to realize cash. Whoever has mastered the advertising channels will have the right to speak. If he has an advertising channel, he can even be a middleman to connect with other platforms. At present, many third-party organizations provide services that accurately match users' advertisements, and earn the intermediate price difference by connecting advertisers and official WeChat accounts.

These three elements complement each other, and flow is the core. Once you get the star aura, it's hard to make money.